Our Salesforce Guide

Digitalization is changing the way we live and work. It opens up new possibilities for communication, entertainment and living together. And it forms the foundation for new business models. So why is digitalization so important for companies?

Mastering digitization: This article provides you with a step-by-step guide to successful digital transformation.

The meaning of CRM: Simply explained, definition included! Read now.

How do I find the right CRM strategy, and what does a CRM strategy involve? You can find the answer here!

What is a CRM system? What is the definition? What are the advantages and disadvantages for companies and customers? In this guide, we clarify all questions about CRM.

Where is CRM used & what are the areas of application? We show you the most different industries & why a CRM system is advantageous.

We make the comparison: on-premise vs. cloud CRM! Find out which is the better solution for you in this guide.

The field of CRM system providers is large – with Salesforce as the undisputed market leader. But does it necessarily have to be the tech giant? If you want to introduce a powerful CRM, you should first get an overview. We have therefore taken a look at three serious alternatives to Salesforce: Microsoft Dynamics 365, HubSpot and the BSI Customer Suite.

In diesem Ratgeber erfahren Sie alles zum CRM-System Salesforce: Wir stellen die Plattform und Produkte vor, zeigen Vor- und Nachteile auf und gehen auf Alternativen ein.

Salesforce or SAP – which do you choose? And why? It‘s not so easy when the two software providers are market leaders. We therefore took a closer look at them and compared the advantages of Salesforce and SAP. The result is a short guide for your CRM choice.

In this guide, you will learn everything about Salesforce Lightning, a further development of the proven CRM system Salesforce.

Salesforce offers a broad portfolio of CRM tools with its Salesforce Customer 360 platform. A description of the main functionalities and benefits of the various Salesforce Clouds follows. Further details on Salesforce prices and specific product information can be found in the respective "Salesforce Prices" section. 

Is Salesforce also worthwhile for small companies or start-ups? Or only for midsize companies and corporations? We explain for whom Salesforce comes into question.

What does marketing automation mean? What are the advantages? Which tool is suitable? We clarify these questions and more in this guide.

In this article, we'll show you what a possible Pardot Journey can look like for your online and offline events. 

Sales processes should be fast, flexible, and scalable. Manual effort should be kept to a minimum and the degree of automation high. CPQ systems support this. But what is CPQ? What are its advantages? For which companies is it worthwhile? And what CPQ software is available on the market?

Salesforce's Consumer Goods Cloud is revolutionizing the consumer goods industry. And with SAP integration, data is synchronized, operations are streamlined, and visibility is improved. Discover the benefits of this dynamic partnership!

High-performance business processes and a positive user experience are based on consistent data flows – and SAP connections. But what is important here? What interfaces does SAP have? And what are the specific benefits of SAP integration? We answer the most frequently asked questions and give you an overview of the five most important SAP interfaces.

What does a Salesforce consulting firm actually do? That's why you should work with a certified Salesforce Consulting firm:

Are you wondering what the tasks of a Salesforce consultancy are, and what advantages the right partner can bring you? We bring light into the darkness.

Find the right Salesforce partner with our tips - read the Salesforce guidebook now to find out how! 

You would like to introduce a CRM system? Then you have to consider many things. Learn helpful tips & solutions in the Salesfive guide now!

Are you ready for the next level?