Towards the future: Through the digitalization of the automotive industry
Digitization enables you to bridge the gap between modern driving and new value chains.
The dawn of a new age
On the one hand, there is the ecosystem of modern driving; on the other, the classic value chain is threatened. One thing is certain: the fundamental usage concept of a vehicle is changing. E-mobility, connectivity, connected driving – the expectations of a vehicle are continuously increasing. So what to do? Build a new network. Enter into alliances and benefit from networking with existing partners.
Dare to take the step forward – win tomorrow's customers with the help of digitalization. Use digital transformation to your advantage. Offer customers a new customer experience through personalized marketing, even directly in the vehicle.
The Automotive Cloud is a specialized cloud solution focused on the automotive industry, providing a comprehensive view of the customer and vehicle lifecycle for car manufacturers, dealers and automotive finance groups through a variety of tools, features and support from Driver 360.
Full speed ahead: Take off with these Clouds
Off to the Cloud. No matter how much experience you already have: Together we will find the best solution for your company. Tailored to defy all the challenges of the automotive industry.
For efficient digital sales
The Sales Cloud is your tool to boost new customer acquisition while ensuring sustainable revenue growth with your existing customers. Benefit from lead, contact and opportunity management. Sales opportunities will never go unused again! Reporting and dashboards let you keep track of your data and business transactions in real time, from anywhere.
For many retailers, it's difficult to properly capture customer data across multiple online sales channels and ensure that this information is actionable. That's over with the Sales Cloud! Get a comprehensive view of your customers across all sites.
Digital quotation and accounting
Both B2B and B2C customers expect to receive accurate quotes and error-free digital invoice management in the shortest possible time. Say goodbye to complexities and save time and errors with the Salesforce CPQ Configure Price Quote solution and CPQ Billing add-on.
The system guides your employees through the entire quotation creation process. Various product categories, individual parts, prices, discounts and much more are stored in the respective catalog and can be selected via checkbox. Finally, the document is created and sent out from the system in a CI-compliant manner. With the CPQ Billing add-on, you also automate the billing process and thus avoid errors once again.
Do you want to market with a wow effect? Customers want a personalized experience, they want to be in the foreground as a person. With the Marketing Cloud, you are able to create dynamic and unique content for both customers and prospective buyers: Data-driven and automated marketing for a targeted customer approach!
Thanks to the combination of your own data, for example the behavior on the website, with those external studies, you can create more accurate personas and use them to design the various measures. The functions range from personalized newsletters to social media activities.
Always make the right decision
Tableau CRM offers you a platform that allows you to fully exploit the potential of artificial intelligence. For example, in the early recognition of trends or the prediction of the behavior of your customers. Let your data work for you and look into the future based on analyses and forecasts. Identify opportunities, predict outcomes, and get recommendations. Making data-driven decisions has never been easier!
You can also get help in customer service through smart helpers such as chatbots. Your employees only need to be involved in more complex cases; the technology handles simpler inquiries for you.
Fast, efficient service
With the Service Cloud, your employees have direct access to all the data they need from all your parties – for efficient service, satisfied customers and suppliers, and increasing sales.
Service cases enter a system immediately, via omni-channels such as website, phone, or a portal, and are assigned to the appropriate agent(s). Your customer support teams benefit from a more comprehensive view of past interactions and current requests. Conversations across channels are fully captured in the Service Cloud. So you no longer waste time asking for information you already have.
Through digitalization, become the networked mobility service provider of the future.
Uniqueness is everything
Stand out in the market! Create unique experiences for your customers. Rethink the customer relationship and turn customers into fans.
Start as a winner into a new era with fresh business models and optimized network. All your partners will be informed about products, announcements and much more within one platform.
Smart Customer Service
Efficient and intelligent customer support is essential for you today. Inspire your customers by always being one step ahead.
We drive success stories
Your contact for the automotive industry
As individual as your customers: Our Salesforce modules for your needs
Your direct path to the digital automotive industry
Together from the start: We accompany you from the start to the finish of the digitization journey.
Contact us now
Is your interest in digital CRM solutions for the automotive industry piqued? Our team is ready.
You have questions - we have the answers
We are aware that digitization processes are complex. That is why we have summarized the most frequently asked questions for you.
Salesforce for the Automotive Industry is a tailor-made solution package for OEMs, car dealers, suppliers and mobility service providers. Increase your sales, optimize your business processes, inspire customers with personalized marketing and efficient customer support - all with the leading CRM solution developed specifically for the automotive industry. Various clouds support you in your areas of activity. We particularly recommend the Sales Cloud, Service Cloud, Marketing Cloud, CPQ (Configure Price Quote) and Tableau CRM.
As an automotive manufacturer, dealer, supplier or mobility service provider, you want to win customers for life, whether B2B or B2C. People's relationship with cars is changing fundamentally. You need to keep pace with this transformation and stand out from the crowd. Connect departments and get a solid foundation for a professional, digital infrastructure with Salesforce. This gives you a 360-degree view of all your parties and your entire supply chain. Customer centricity and satisfaction thus go hand in hand - with Salesforce by Salesfive.
As a cloud-based solution, Salesforce already offers numerous native customization options. As a Salesforce Boutique Partner, we know the industry-specific challenges and, with expertise in the automotive industry, can adapt your Salesforce system to your needs. Using Salesforce or Custom Development, we further develop the system according to your requirements. For example, as a Tableau Partner, we use AI-powered tools to enable you to make precise recommendations and take immediate action based on analytics. The possibilities are endless!
The integration of Salesforce to an ERP system such as SAP or to a self-developed software can be implemented in two ways. On the one hand, we use existing API solutions from our partners. If this is not possible, our in-house development team develops the interface itself and thus creates a smooth data exchange between the systems. You can determine which data and how the transfer is carried out.
Salesforce, as a cloud-based CRM solution, protects your data from the start with encryption and centralized locations, as well as numerous backups and backups. Thanks to encryption, data cannot be accessed and you can work with Salesforce with peace of mind. If you want additional encryption for your data streams, you can implement Salesforce Shield. This way you protect yourself from all cyber threats!