Digital Transformation for IT, Tech and Telecoms
From Go-to-Market to Customer Success: We connect every department on one platform. For scalable growth without friction.
AI and Digitalisation Strategy for IT, Tech and Telecommunications Companies
IT, technology and telecommunications companies face specific requirements: they manage PLG and sales motions in parallel, handle complex pricing and packaging models, automate onboarding and provide real-time support. At the same time, they need to monitor usage, churn risks and expansion opportunities. Telecommunications companies in particular operate in an environment of high order volumes, bundles, provisioning and SLA-driven processes.An intelligent, connected data infrastructure makes the difference. It brings together pipeline, product, usage and contract data, automates the entire journey from trial to renewal, and creates the transparency required to increase Net Revenue Retention and achieve long-term profitability.With extensive industry expertise, we develop the right digitalisation and AI strategy for your go-to-market and service processes. Whether leads, PLG signals and Deal Desk; CPQ, order management and provisioning; or Customer Success, support, billing and AI-powered expansion – we connect everything into a seamless end-to-end system. Our approach is technology-agnostic: together with you, we select the platform that fits your business model.
Bernd Meier
My team and I connect product signals, sales and service to turn growth into predictable profitability.
What We Do for You
As a leading provider of digital transformation and artificial intelligence, we connect your strategy, processes and technologies.
Strategy and Process Consulting
We refine your digital strategy, optimise processes and develop your operating model – independently of technology. This creates a clear roadmap before you make decisions about systems.
Artificial Intelligence & Data
We establish the data foundation and put AI to productive use through agents and clear governance. This turns your data into measurable value rather than mere hype.
Salesforce & CRM
We implement and integrate Salesforce, support change and operate your solution. Drawing on experience from more than 2,800 projects, we reliably deliver what we plan.
What We Have Already Delivered for Tech Clients
Self-service onboarding, usage-based billing, and proactive support: Our solutions cover key use cases for software, platform, hardware, and telco providers. They create transparency, accelerate time-to-value, and offer customers a consistent experience throughout their entire journey.
PLG signals in sales
Your trial usage provides valuable data – but often it goes unused. Connect product events to CRM, prioritize accounts based on usage potential, and launch context-driven outreach.
SaaS/Subscription CPQ and bundling
Are complex price lists, tiers, and add-ons slowing down sales? Use CPQ with guided selling, package logic, and price corridors – for error-free quotes that are fast and scalable.
Order management and provisioning
High volumes and many dependencies? Orchestrate orders, numbers, devices, and services – with full transparency right up to activation.
Usage-based billing and revenue recognition
Want to accurately bill usage data, discounts, and credits? Integrate measurement points, calculate usage-based fees, and map sales in compliance with regulations.
Customer Success and expansion
Are renewals often recognized too late? Work with health scores, playbooks, and success plans – for churn prevention, cross-selling, upselling, and NRR growth.
Omnichannel support and field service
Are tickets piling up for your service team? Rely on real-time support via chat, phone, email, and in-app, including AI assistance, a knowledge base, and on-site service if needed.
Digital Transformation in Real-World IT and Technology Companies
How Software, Cloud, Hardware and Telco Providers Increase Conversion Rates, Accelerate Provisioning and Improve NRRExplore a selection of projects here.
"Businesses that bring together product signals, sales and service on one platform – and understand usage patterns – achieve long-term success."
Ready to Transform Your Processes Digitally?
Wherever you are in your journey, we work with you to identify the right starting point. Contact us and we will get back to you promptly to discuss your project.
Frequently Asked Questions
From subscription models and Customer Success to AI: we understand the practical challenges faced by technology and telecommunications companies and provide initial answers here.
The key is an end-to-end process: Go-to-Market, CPQ/Billing, Customer Success and Support should work together on a shared data foundation.
In practice, a CRM core for sales and service proves effective when complemented by a subscription and billing layer and – for hardware or on-site deployments – Field Service. Telecommunications companies also require order management and provisioning.
The right combination depends on the model – PLG, sales-led or hybrid. We provide technology-agnostic advice on this before recommending the right approach.
We transfer key product events – logins, feature usage and consumed units – to the CRM via an interface and assign them to accounts, contracts and tickets. This provides Sales, Customer Success and Support with clear signals for prioritisation, onboarding and early risk detection.
The most common stumbling block is data quality at the source: inconsistent event definitions make every analysis less precise. That is why we define a clear event and data model from the outset before feeding signals into the CRM.
First, we define measurement points and pricing models – per user, by volume or by API calls. Using CPQ and Billing capabilities, we map rules, discounts and credits and generate accurate invoices, even across multiple currencies and complex tax structures. Revenue is recognised in compliance with relevant regulations and remains fully traceable.
Important in practice: model the pricing structure accurately before automating – subsequent tariff changes are the most common cause of billing errors.
Early warning signals such as declining usage, unresolved support cases or expiring licences feed into a Health Score. Based on this, playbooks provide clear actions – from proactive support and training to suitable upselling and cross-selling offers. This helps you secure renewals and increase customer value. The first step is usually a robust Health Score based on a small number of reliable signals rather than an overly complex model.
Offer help right where customers need it: in the product, via chat, email, or phone. A knowledge base and AI assistance resolve standard questions faster, while complex issues are immediately routed to the right team. Dashboards show volume, processing time, and satisfaction, revealing where you can take targeted action.
Data-rich, recurring decisions offer the fastest route to impact: conversion and expansion forecasts, next best offer recommendations, automated ticket classification, and anomaly detection in usage and billing.
AI agents support sales and service teams with routine processes. This requires high data quality and clear governance with transparent KPIs for ARR, churn and support performance. We start with a clearly defined use case and scale once the impact is measurable.
