Digital Transformation for IT, Tech and Telecoms
From Go-to-Market to Customer Success: We connect every department on one platform. For scalable growth without friction.
AI and Digitalisation Strategy for IT, Tech and Telecommunications Companies
IT, technology and telecommunications companies face specific requirements: they manage PLG and sales motions in parallel, handle complex pricing and packaging models, automate onboarding and provide real-time support. At the same time, they need to monitor usage, churn risks and expansion opportunities. Telecommunications companies in particular operate in an environment of high order volumes, bundles, provisioning and SLA-driven processes.An intelligent, connected data infrastructure makes the difference. It brings together pipeline, product, usage and contract data, automates the entire journey from trial to renewal, and creates the transparency required to increase Net Revenue Retention and achieve long-term profitability.With extensive industry expertise, we develop the right digitalisation and AI strategy for your go-to-market and service processes. Whether leads, PLG signals and Deal Desk; CPQ, order management and provisioning; or Customer Success, support, billing and AI-powered expansion – we connect everything into a seamless end-to-end system. Our approach is technology-agnostic: together with you, we select the platform that fits your business model.
Bernd Meier
My team and I connect product signals, sales and service to turn growth into predictable profitability.
What We Do for You
As a leading provider of digital transformation and artificial intelligence, we connect your strategy, processes and technologies.
Strategy and Process Consulting
We refine your digital strategy, optimise processes and develop your operating model – independently of technology. This creates a clear roadmap before you make decisions about systems.
Artificial Intelligence & Data
We establish the data foundation and put AI to productive use through agents and clear governance. This turns your data into measurable value rather than mere hype.
Salesforce & CRM
We implement and integrate Salesforce, support change and operate your solution. Drawing on experience from more than 2,800 projects, we reliably deliver what we plan.
Use Cases
What We Have Already Delivered for Tech Clients
Self-service onboarding, usage-based billing, and proactive support: Our solutions cover key use cases for software, platform, hardware, and telco providers. They create transparency, accelerate time-to-value, and offer customers a consistent experience throughout their entire journey.
PLG signals in sales
Your trial usage provides valuable data – but often it goes unused. Connect product events to CRM, prioritize accounts based on usage potential, and launch context-driven outreach.
SaaS/Subscription CPQ and bundling
Are complex price lists, tiers, and add-ons slowing down sales? Use CPQ with guided selling, package logic, and price corridors – for error-free quotes that are fast and scalable.
Order management and provisioning
High volumes and many dependencies? Orchestrate orders, numbers, devices, and services – with full transparency right up to activation.
Usage-based billing and revenue recognition
Want to accurately bill usage data, discounts, and credits? Integrate measurement points, calculate usage-based fees, and map sales in compliance with regulations.
Customer Success and expansion
Are renewals often recognized too late? Work with health scores, playbooks, and success plans – for churn prevention, cross-selling, upselling, and NRR growth.
Omnichannel support and field service
Are tickets piling up for your service team? Rely on real-time support via chat, phone, email, and in-app, including AI assistance, a knowledge base, and on-site service if needed.
References
Digital Transformation in Real-World IT and Technology Companies
How Software, Cloud, Hardware and Telco Providers Increase Conversion Rates, Accelerate Provisioning and Improve NRRExplore a selection of projects here.
"Businesses that bring together product signals, sales and service on one platform – and understand usage patterns – achieve long-term success."
Contact
Ready to Transform Your Processes Digitally?
Wherever you are in your journey, we work with you to identify the right starting point. Contact us and we will get back to you promptly to discuss your project.
FAQ
Frequently Asked Questions
From subscription models and Customer Success to AI: we understand the practical challenges faced by technology and telecommunications companies and provide initial answers here.
Entscheidend ist die durchgängige Kette: Go-to-Market, CPQ/Billing, Customer Success und Support sollten auf einer gemeinsamen Datenbasis zusammenspielen.
In der Praxis bewährt sich ein CRM-Kern für Vertrieb und Service, ergänzt um eine Subscription-/Billing-Schicht und – bei Hardware oder Vor-Ort-Einsätzen – Field Service. Telekommunikationsunternehmen brauchen zusätzlich Order Management und Provisionierung.
Welche konkrete Kombination passt, hängt vom Modell ab (PLG, Sales-Led oder hybrid). Hierzu beraten wir technologieunabhängig und empfehlen erst danach den Zuschnitt.
Wir übertragen zentrale Produkt-Events – Logins, Feature-Nutzung, verbrauchte Einheiten – per Schnittstelle ins CRM und ordnen sie Accounts, Verträgen und Tickets zu. So erhalten Vertrieb, Customer Success und Support klare Signale für Priorisierung, Onboarding und Risikofrüherkennung.
Der häufigste Stolperstein ist die Datenqualität an der Quelle: uneinheitliche Event-Definitionen machen jede Auswertung unscharf. Deshalb definieren wir zu Beginn ein sauberes Event- und Datenmodell, bevor wir Signale ins CRM spielen.
Zuerst definieren wir Messpunkte und Tarife – pro Nutzer:in, nach Volumen oder API-Aufrufen. Mit CPQ- und Billing-Funktionen bilden wir Regeln, Rabatte und Gutschriften ab und erstellen korrekte Rechnungen, auch bei mehreren Währungen und komplexen Steuerlogiken. Die Erlöse werden regelkonform erfasst und bleiben nachvollziehbar.
Wichtig in der Praxis: erst das Preismodell sauber modellieren, dann automatisieren – nachträgliche Tarifänderungen sind der häufigste Grund für Abrechnungsfehler.
Frühwarnsignale wie sinkende Nutzung, offene Supportfälle oder auslaufende Lizenzen fließen in einen Health Score ein. Darauf aufbauend geben Playbooks konkrete Handlungsimpulse – von aktiver Betreuung über Schulungen bis zu passenden Up- und Cross-Selling-Angeboten. So sichern Sie Renewals und erhöhen den Kundenwert. Der erste Schritt ist meist ein belastbarer Health Score aus wenigen, verlässlichen Signalen statt eines überladenen Modells.
Offer help right where customers need it: in the product, via chat, email, or phone. A knowledge base and AI assistance resolve standard questions faster, while complex issues are immediately routed to the right team. Dashboards show volume, processing time, and satisfaction, revealing where you can take targeted action.
Den schnellsten Hebel liefern datenreiche, wiederkehrende Entscheidungen: Conversion- und Expansion-Prognosen, Next Best Offer, automatische Ticket-Klassifizierung und Anomalie-Erkennung in Nutzung und Abrechnung.
KI-Agenten unterstützen Vertrieb und Support bei Standardvorgängen. Voraussetzung sind hohe Datenqualität und klare Governance mit nachvollziehbaren KPIs für ARR, Churn und Support-Performance. Wir starten mit einem klar umrissenen Use Case und skalieren, sobald der Effekt messbar ist.
