Digital Transformation for Retail
Your customers expect experiences, not just products. We combine strategy, technology and industry expertise to create seamless customer journeys across B2B, B2C and D2C – regardless of the platform.
AI and Digitalisation Strategy for Retailers, Consumer Goods Manufacturers and D2C Brands
Shrinking margins, fragmented channels and demanding customers: consumer goods manufacturers and retailers need to respond faster and more intelligently than ever before. Those who do not understand their target audience or reach them at the right moment lose relevance – and revenue.
A connected first-party data foundation provides the basis for personalised and profitable customer journeys. We bring together data from POS, online shops, loyalty programmes, marketing and customer service to create unified customer profiles. This enables you to target audiences more precisely, forecast demand more accurately and manage customer experiences across channels – from the first interaction through to after-sales service.
With in-depth industry expertise, Salesfive works with you to develop the right digitalisation and AI strategy across the entire customer journey. Our approach is technology-agnostic: together, we select the platforms that suit your business model – from established standards such as Salesforce to alternative commerce, marketing and data solutions. We tailor these precisely to your processes. This creates seamless omnichannel set-ups that meet the needs of your business and your customers.
Philipp Kasprowicz
My team and I support you in the digital transformation of your retail processes.
Digital Strategy for Commerce, Customer Experience and Data-Driven Growth
We connect customer data, commerce, marketing and service into seamless processes – from the point of sale to the online shop and throughout the entire customer lifecycle.
What We Have Already Delivered for Retail Customers
From loyalty and social commerce to artificial intelligence: we have already delivered these use cases with other companies in the industry. They show how smart solutions can strengthen your customer relationships, optimise processes and create new revenue opportunities.
Personalized campaign management
With AI-powered automation, you deliver personalised campaigns across every channel – from email to social media – precisely when your customers are ready to act.
Smart loyalty programs
Are your bonus promotions interchangeable and ineffective? Design loyalty programs based on real-time data, with targeted incentives, dynamic segmentation, and measurable impact.
Order management and fulfillment processes
A connected platform links your fulfilment processes to enable real-time tracking, reliable delivery commitments and a seamless purchasing experience.
Next Best Action with AI
Want to target customers more effectively, but don’t know when and how? AI-based recommendations help you find the right time and the right offer – automatically, across channels, and based on data.
Self-service for service and returns
Is your customer service team overwhelmed and simple inquiries taking up too much time? With self-service portals, you can provide order status, returns, or FAQs directly online for quick help and reduced pressure on service teams.
Social commerce integration
Do You Want to Sell Where Your Target Audience Is Active? We integrate social media channels directly into your commerce platform. This unlocks new revenue potential throughout the customer journey.
Enhancing Customer Experience with AI Shopping Assistants
AI Shopping Assistants guide customers through product selection, answer questions and provide personalised recommendations based on product, customer and behavioural data. Integrated into the shop, CRM and service, they can scale advisory services, reduce abandoned purchases and support conversion.
"Customers no longer expect just a product. They expect an experience. Companies that use their data to create relevant, personalised journeys secure long-term competitiveness."
Stories that create relationships
Learn how we help retail and consumer goods brands build lasting customer relationships. With thoughtful CRM strategies, cross-channel customer experiences, and true personalization.
Consumer Goods Cloud and SAP: How Integrated Processes Empower Field Sales
Without clean integration, field sales teams work with outdated prices and incomplete product data. We show how connecting Salesforce Consumer Goods Cloud and SAP Retail Execution improves processes and which integration patterns have proven effective in practice.
Ready to Transform Your Retail Processes Digitally?
Wherever you are in your journey, together we identify the right starting point. Contact us and we will get back to you promptly to discuss your project.
Frequently Asked Questions
From personalisation and AI to omnichannel: we understand the challenges facing retail from hands-on experience and provide initial answers here.
The fastest gains come from data-rich, recurring decisions: product recommendations and Next Best Offers, dynamic pricing and incentive logic, demand and churn forecasts, and generative content for product data and campaigns.
We begin with a use case assessment, prioritise initiatives based on impact and feasibility, and support you from pilot to scale. We only use technologies that align with your organisation in the long term.
The starting point is not a tool, but a question: Where does your customer data sit – in your shop, ERP, OMS or newsletter tools – and where does it break down? In workshops, we prioritise use cases based on impact and effort.
A typical quick win: consolidate online and branch data into a single customer profile. The roadmap builds on your existing systems and connects them via open interfaces. You often see initial results within just a few weeks before scaling.
POS, shop, loyalty and service data are consolidated in a shared data platform via interfaces.
Customer identities are linked across channels, allowing loyalty cards, logins and email addresses, for example, to be assigned to the same profile.
Consistent data models, consent rules and high data quality then create a reliable first-party data foundation for personalised offers, analytics and AI applications.
Loyalty data shows which products customers buy, how often they interact and which offers they respond to.
Combined with POS, shop and marketing data, target groups can be dynamically segmented and personalised offers, incentives or product recommendations delivered. This enables personalisation not only based on individual purchases, but throughout the entire customer relationship.
AI analyses historical sales data, current inventory levels, seasonal trends, promotions and other influencing factors to forecast future demand more accurately.
These forecasts help procurement, merchandise planning and inventory management reduce excess stock and prevent out-of-stock situations at an early stage. This requires up-to-date, connected product, sales and inventory data.
Digital self-service portals enable customers to view orders, initiate returns, check delivery status and resolve common queries independently.
By connecting the shop, CRM, order management and service, standard processes can be automated. More complex cases are handed over to the service team with the full customer and order context – reducing manual effort and shortening processing times.
Social commerce channels connect with the shop, CRM and marketing through product catalogues, commerce interfaces and tracking interfaces. This keeps product information, target audiences and customer journeys consistent across social media, the online shop and other sales channels. Attribution models and unified customer data also reveal which channels genuinely contribute to conversions and revenue.
