Digital Transformation for Retail
Your customers expect experiences, not just products. We combine strategy, technology and industry expertise to create seamless customer journeys across B2B, B2C and D2C – regardless of the platform.
AI and Digitalisation Strategy for Retailers, Consumer Goods Manufacturers and D2C Brands
Shrinking margins, fragmented channels and demanding customers: consumer goods manufacturers and retailers need to respond faster and more intelligently than ever before. Those who do not understand their target audience or reach them at the right moment lose relevance – and, with it, revenue.
An intelligent, connected data infrastructure provides the solution. It centrally connects all customer data, orchestrates personalised journeys from the first interaction through to delivery and after-sales support, and delivers valuable insights so you can take immediate, targeted action.
With deep industry expertise, Salesfive works with you to develop the right digitalisation and AI strategy across the entire customer journey. Our approach is technology-agnostic: together, we select the platforms that suit your business model – from established standards such as Salesforce to alternative commerce, marketing and data solutions. We tailor these precisely to your processes. This creates seamless omnichannel setups that work for you and your customers.
Philipp Kasprowicz
My team and I support you in the digital transformation of your retail processes.
What We Do for You
As a leading provider of digital transformation and artificial intelligence, we connect your strategy, processes and technologies.
Strategy and Process Consulting
We refine your digital strategy, optimise processes and develop your operating model – independently of technology. This creates a clear roadmap before you make decisions about systems.
Artificial Intelligence & Data
We establish the data foundation and put AI to productive use through agents and clear governance. This turns your data into measurable value rather than mere hype.
Salesforce & CRM
We implement and integrate Salesforce, support change and operate your solution. Drawing on experience from more than 2,800 projects, we reliably deliver what we plan.
Use Cases
What We Have Already Delivered for Retail Customers
From loyalty and social commerce to artificial intelligence: we have already delivered these use cases with other companies in the industry. They show how smart solutions can strengthen your customer relationships, optimise processes and create new revenue opportunities.
Personalized campaign management
With AI-powered automation, you deliver personalised campaigns across every channel – from email to social media – precisely when your customers are ready to act.
Smart loyalty programs
Are your bonus promotions interchangeable and ineffective? Design loyalty programs based on real-time data, with targeted incentives, dynamic segmentation, and measurable impact.
Order management and fulfillment processes
A connected platform links your fulfilment processes to enable real-time tracking, reliable delivery commitments and a seamless purchasing experience.
Next Best Action with AI
Want to target customers more effectively, but don’t know when and how? AI-based recommendations help you find the right time and the right offer – automatically, across channels, and based on data.
Self-service for service and returns
Is your customer service team overwhelmed and simple inquiries taking up too much time? With self-service portals, you can provide order status, returns, or FAQs directly online for quick help and reduced pressure on service teams.
Social commerce integration
Do You Want to Sell Where Your Target Audience Is Active? We integrate social media channels directly into your commerce platform. This unlocks new revenue potential throughout the customer journey.
Salesfive Insights
Consumer Goods Cloud and SAP: How Integrated Processes Empower Field Sales
Without clean integration, field sales teams work with outdated prices and incomplete product data. We show how connecting Salesforce Consumer Goods Cloud and SAP Retail Execution improves processes and which integration patterns have proven effective in practice.
Customer Stories
Stories that create relationships
Learn how we help retail and consumer goods brands build lasting customer relationships. With thoughtful CRM strategies, cross-channel customer experiences, and true personalization.
"Customers no longer expect just a product. They expect an experience. Companies that use their data to create relevant, personalised journeys secure long-term competitiveness."
Contact
Ready to Transform Your Retail Processes Digitally?
Wherever you are in your journey, together we identify the right starting point. Contact us and we will get back to you promptly to discuss your project.
FAQ
Frequently Asked Questions
From personalisation and AI to omnichannel: we understand the challenges facing retail from hands-on experience and provide initial answers here.
Mit einer zentralen Datenplattform und KI-gestützter Automatisierung steuern Sie Kampagnen kanalübergreifend: in Echtzeit, automatisiert und individuell. Ihre Botschaften erreichen Kund:innen somit zum richtigen Zeitpunkt am passenden Touchpoint. Basis dafür sind einheitliche Kundenprofile, klare Einwilligungen und relevante Signale, zentral in einem System zusammengeführt.
The fastest gains come from data-rich, recurring decisions: product recommendations and Next Best Offers, dynamic pricing and incentive logic, demand and churn forecasts, and generative content for product data and campaigns.
We begin with a use case assessment, prioritise initiatives based on impact and feasibility, and support you from pilot to scale. We only use technologies that align with your organisation in the long term.
The starting point is not a tool, but a question: Where does your customer data sit – in your shop, ERP, OMS or newsletter tools – and where does it break down? In workshops, we prioritise use cases based on impact and effort.
A typical quick win: consolidate online and branch data into a single customer profile. The roadmap builds on your existing systems and connects them via open interfaces. You often see initial results within just a few weeks before scaling.
Integrate channels such as Instagram Shopping and TikTok Commerce seamlessly into your existing platform through catalogue and server-side integrations. Attribution models and checkout handovers make success measurable. This transforms social media into an additional sales channel with consistent customer experiences.
Digital service portals enable customers to initiate returns themselves, view orders or access FAQs. Standard cases run automatically, while complex requests escalate to the service team in a controlled manner. A structured knowledge base and a bot-first approach for recurring enquiries accelerate processing, relieve your team and increase customer satisfaction.
A 360-degree view requires four things: all sources connected – shop, point of sale, ERP, newsletter, service and social media; identities resolved so that login details, email addresses and customer cards form a single profile; a data model that also captures behaviour – purchases, returns and service enquiries; and clear rules for consent and data quality. The most common obstacle is not technology, but data quality. That is why we always start with a data audit before connecting systems.
