Key Account Management Consumer Goods
A new level of email communication: With our DOI process & Onboarding Journey. For a high engagement rate!
Increase the efficiency of your key account planning with Salesforce, the world's leading cloud-based CRM platform. The Key Account Management module gives your company a holistic view of your customers and helps you strengthen relationships, increase revenue, and achieve long-term business results. Our Key Account Management module helps you create account plans and manage related tasks.
Perform joint account planning with integrated channel development and budgeting, and forecast customer demand to gain a complete view. Industry-specific, out-of-the-box analytics help account managers and customers make smart decisions and use effective negotiation tactics.
For central mapping of all industry-specific processes, link the Key Account Management module with the Trade Promotion Management and Retail Execution module on the Salesforce platform.
5 Reasons Why
Close cooperation and joint strategic alignment with its key customers
Effective resource allocation by defining and managing budgets of key customers
Analyze your data and results to optimize strategies using store performance dashboards and product benchmarking.
Monitor results, identify risks, and recommend countermeasures
Optimal linking with other modules such as Trade Promotion Management and Retail Execution
Discover all funktions
Account planning in Salesforce's Key Account Management module enables companies to strategically manage their most important customers.
The account hierarchy enables companies to map complex organizational structures of their customers. You can create hierarchical relationships between different accounts and subsidiaries to effectively manage collaboration and coordination.
Budget planning helps companies manage customer budgets, set targets, monitor expenses and compare them with actual costs. This enables efficient resource allocation and informed decision-making.
Joint Business Plans enable companies to work closely with their key customers, establish common goals, actions and metrics, plan activities and regularly review progress.
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After your request, we will get back to you immediately with additional information about the modules.