Rinder-Union West digitizes sales and data processes with Salesforce
Success Story
The project
Rinder-Union West eG is a future-oriented, leading agricultural company in cattle breeding, insemination and breeding cattle marketing. To also be a pioneer in the industry in terms of digitalization, a change in the internal systems had to take place.
To overhaul the legacy system and move to the cloud, they were looking for a partner with expertise in agriculture. They chose Salesfive as an expert in the industry and Salesforce‘s flexibly customizable CRM system.
Technology
This technology was used
Systems are only as good as the technology behind them. That‘s why we rely on modern solutions from the Salesforce ecosystem for our customers‘ digitization projects. The following technology, among others, was used at Rinder-Union West.
“Digitalization gives us a clear competitive advantage. With the processes adapted to our needs, collaboration and transparency across departments and employees has increased significantly. We can now leverage untapped potential from customers and thus better initiate cross-selling or reselling – we are thrilled!”
Solution
The project success in detail
Digitalization from 0 to 100 with Sales Cloud. Away from data silos to linking, networking, real-time information: The decisive competitive advantage for Rinder-Union West eG.
Requirements
– ERP integration and data transfer to the new system
– Platform for linking internal and external sales forces
– Away from analog to the cloud: Digitization for bringing together all data, customers and employees
– Clear data evaluation
Customer benefits
– Salesforce CRM system: 360-degree view with access for all departments and locations
– Competitive advantage: making digital use of your own data and information
– Increased customer satisfaction: customer advisors always up to date thanks to real-time mapping in the cloud
Solution
– Implementation of Sales Cloud
– Legacy system replacement and ERP integration: smooth data transfer thanks to APIs
– Mapping of the customer‘s purchase history with the various and special products
– Accounts, oppourtunities, cases: optimizing the processes of existing and new customers
Advantages for Rinder-Union West
– Uncomplicated information and data transfer with Sales Cloud: cornerstone for successful enterprise digitization
– Exploit potential with cross-business thanks to overview of relationships and purchase histories
– Bringing diverse product information to the customer: clear and informative
– Minimize error rate: data, inquiries, complaints bundled in one system
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