FLOYT Mobility: Consulting and optimization of existing clouds
The project
FLOYT Mobility has been developing and operating travel portals with extensive customer service for almost 20 years. FLOYT Mobility has three brands: billiger-mietwagen.de, CARIGAMI and CamperDays.
They were looking for a partner to advise and support them in expanding and optimizing Marketing Cloud. The decision – as an expert in the Marketing Cloud – fell on Salesfive.
These technologies were used
Systems are only as good as the technology behind them. That’s why we rely on modern solutions from the Salesforce ecosystem for our customers’ digitization projects. The following technologies, among others, were used at FLOYT Mobility.
“With Salesfive as a partner, we have already passed a milestone in the integration of our Marketing Cloud. As a Marketing Cloud expert, Salesfive understood our wishes exactly and implemented them in good coordination with our team. We look forward to further collaboration with the team!”
The project success in detail
Consulting service par excellence. FLOYT Mobility was already using Marketing Cloud and Sales Cloud and called us in for optimization. With our support, the systems were perfected and combined.
Requirements
– Creation of dynamic mailings/journeys and distribution in four languages: English, French, German, Dutch
– Connection of Sales Cloud to Marketing Cloud
– Adaptation to an existing data model
Customer benefits
– One system for marketing 3 brands: Marketing Cloud as central control location for CamperDays, billiger-mietwagen.de and CARIGAMI
– Dynamic customization of the customer’s language: 4 different languages are integrated
Solution
– Marketing Cloud customization and optimization
– Three brands in one system: linking two CRM systems with Marketing Cloud
– Setting up a structured newsletter process and various journeys
– Design of a preference center for newsletter subscribers in four languages
– Set up dynamic mailings in four languages
Advantages for FLOYT Mobility
– Overview of all running processes enables better organization of own work
– Linking the marketing automation activities of all three brands creates transparency and consistency
– Personalized addressing of customers through automatic adaptation of language, salutation and other content
– Self-sufficient work: no code knowledge required to create newsletters
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