Salesfive at the Agentforce World Tour Frankfurt 2026

The Agentforce World Tour stopped in Frankfurt and clearly showed where the Salesforce ecosystem is heading: away from standalone AI features and towards platforms, data architectures, and processes where AI becomes operational. The spotlight was on the Agentic Enterprise as a new business reality, Headless 360 as the next evolution of the Salesforce Platform, and the question of how organisations can deploy AI reliably and at scale.Salesfive attended as an event sponsor, with our own stand, two keynote sessions on the main stage, and an exclusive evening event on the River Main.

Salesforce set the agenda for the event from the opening keynote with its vision of the Agentic Enterprise. This refers to organisations where people and AI agents work side by side. Headless 360 provides the technological framework. Salesforce announced this new architecture back in April at the TDX developer conference in San Francisco. Agents no longer need a traditional user interface. Instead, they access the data, processes and logic of the Customer 360 platform directly and provide support wherever users already work – for example, in Slack.

That is where things became tangible at the demo pods. Visitors could test Agentforce and Headless 360 in real-world scenarios – with AI agents in action, not just in theory.

Data 360 was just as prominent as the data foundation for the Agentic Enterprise. The discussion groups agreed that AI rarely fails because of the model. The real challenges are a lack of context, data silos and fragmented systems. Salesforce is therefore increasingly positioning Data 360 as the central foundation for AI-enabled processes across sales, service and marketing.

In the keynote “From Metal to Margin”, Christoph Böse, IT Project Manager at Aurubis, and Alexander Bartels, Managing Director at Salesfive, showed how the copper producer has realigned its commercial organisation.

Aurubis started with a siloed system landscape, where different departments worked with different systems and lacked an end-to-end view of business partners. The solution was a central xRM backbone based on Salesforce Manufacturing Cloud, bringing together all commercial functions – including Procurement, Sales and Commercial Operations – on a single platform.

The session clearly demonstrated how Agentforce can now be applied in the manufacturing industry in very practical ways. Service enquiries are processed automatically, product consultations are supported by AI, sales pipelines are analysed, and appointment management is automated.

What matters most is not so much the technology itself, but how organisations prepare their existing processes and data structures for it.

What a practical entry point can look like was demonstrated in the second session, “Agentic Marketing”, delivered by Salesfive team members Claudia Hoops and Samuel Dilger.

Participants developed their own agent on site and gained an insight into how Agentforce is structured. One point stood out: an agent is not a black box, but a system you can control. What makes the difference are clear processes, high-quality data and a well-defined use case. Put differently: if you try to automate everything at once, you usually start too big.