Salesforce Marketing Cloud Next Training
Munich or remote
3.200 €
3 Days
English, German
With certificate
Why choose this course?
The focus is on the campaign-centric operating model of Marketing Cloud Next, covering everything from data usage in Data 360, to segmentation, content creation, flows, reporting, and optimisation.
Agentforce is used throughout as an AI co-pilot for campaign planning, audience segmentation and content creation. This highly practical training enables marketing teams to implement campaigns independently and efficiently.
Particularly suitable for: Marketing users, campaign managers, and key users looking to use Marketing Cloud Next for data-driven campaigns, personalisation, and automation.
Learning Content
On the first day of the training course, participants will receive a structured overview of the Marketing Cloud Next architecture on the Salesforce Core platform. The differences between the Growth and Advanced versions will be explained, as will the role of Agentforce as an AI co-pilot in everyday campaigning.
This will be followed by an introduction to the fundamentals of Data 360 from a marketer's perspective. Participants will learn about the concept of the unified individual and gain an understanding of the marketing-relevant data model, which includes profiles, engagement data, consent information, and calculated insights such as scoring models.
Building on this, campaign-centred work will be introduced. The campaign object will be presented as the central control instance, including campaign templates, dependencies between assets, segments, flows and reporting, and the use of Agentforce for campaign briefings and setup.
During practical exercises, participants will create their first campaign, work with templates, and independently implement their first campaign structures.
On the second day of training, the focus is on operational implementation within campaigns.
First, the setup of content and branding is covered. Participants configure brand guidelines and voice, and work with the email, form, and landing page builders. They then learn to use merge fields, dynamic content and AI-supported content creation with Agentforce in a practical manner.
Participants then learn how to use the segment builder to create profile- and engagement-based segments while taking consent-aware targeting, segment refresh and schedules into account. Agentforce provides support for segment logic and target group definition.
Building on this, personalisation is then explored in greater depth using data graphs. Participants will use cross-object data for dynamic content and decision logic within campaigns.
Hands-on exercises combine content, segments and personalisation within real campaign scenarios.
On the third day of the training course, the focus is on campaign activation and performance management.
Participants learn how to use Flow as a campaign engine, including segment- and event-triggered flows, typical logic patterns, and best practices for stable automation.
Practical exercises involve setting up a multi-stage campaign flow with waiting times, decision logic and testing and debugging processes.
This is followed by an introduction to campaign reporting, focusing on campaign and email engagement metrics. Participants learn how to interpret results and identify areas for optimisation.
Finally, participants implement the entire campaign process in a comprehensive end-to-end exercise, covering everything from campaign creation and segmentation to content and flow management and reporting, with the consistent use of Agentforce as an AI co-pilot throughout.
The training concludes with a Q&A session and a readiness check.
Individual training programmes
Can’t find the right Salesforce training course? Or would you like to organise customised training for your entire team? Feel free to contact us. We also offer tailor-made training concepts for your individual requirements.
Requirements
What you should bring with you
While a basic understanding of marketing processes and campaign management, as well as initial experience with Salesforce or marketing automation, would be helpful, they are not essential.
To participate successfully, however, you should:
- Have access to a PC with an internet connection
- Have basic knowledge of Microsoft Teams
- Have German language skills at C1 level or English language skills at A2 level or above
Tip: If you have an education voucher or are eligible for funding, we will be happy to assist you with the application process.
In demand among companies: your certificate
Once you have completed your training, you will receive a personalised certificate from the Salesfive Academy, which will serve as official proof of your newly acquired Salesforce skills.
This certificate confirms your learning success and demonstrates that you have gained practical knowledge directly from certified Salesforce experts, which will be a real asset to your career and your company!
Advantages
What makes Salesfive Academy so special
Experts from the field
Learn from certified Salesforce consultants who share their knowledge from over 500 customer projects – with direct relevance to your daily work.
Practical content
Our training courses combine theory and practice: you will work in real Salesforce environments and practise using specific use cases from sales, marketing or service.
For every level of knowledge
Whether you are a beginner, administrator or power user, our trainers tailor each training course to your individual level and goals.
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FAQ
Frequently asked questions
Here you will find answers to the most frequently asked questions about our Salesforce training courses.
Depending on the course selected, Salesfive Academy training courses take place online via Microsoft Teams or at our Salesfive Academy location in Munich.
We are also happy to conduct training courses for your entire team at your premises upon request.
After your training request, we will send you a detailed offer. Payment will be made in accordance with the terms of payment specified in the offer.
Yes, upon completion of the training, you will receive a Salesfive certificate that officially confirms your newly acquired skills.
Yes, you can also choose a specific date for your training course. Please use our form to send us your preferred date, and we will do our utmost to accommodate your request.