Success Story

BarthHaas: The digital journey of hops

Ein Mann hält ein Hopfenstück vor die Kamera

Overview in 30 seconds


About the project

Digitization in the areas of purchasing, sales, marketing and service led for BarthHaas, in addition to a new way of working and more transparency, to your first partner portal: the Pflanzer-portal. More portals will follow soon!



  • Introduction of a CRM system with link to the ERP system for synchronized data landscape

  • Holistic digitization strategy, "along the hop".

  • 360-degree capture of all customer data and activities


Customer benefits

  • Reduction of manual activities: Automation of contract and quotation preparation

  • Chatter as a new communication channel: saves time and long communication channels

  • Process inquiries anytime and anywhere with Salesforce Mobile Publisher: Planter portal available as an app in the App Store

About the project

Why Salesforce & Salesfive

As the world's leading supplier of hop products and hop-related services, BarthHaas is the contact for the creative and efficient use of hops and hop products.

To do justice to this creativity in the work processes, BarthHaas was looking for an experienced partner and a flexible system. Through the understanding meeting the customer at eye level and also to openly question given processes, the choice fell on Salesfive and the CRM system from Salesforce.

Eine Streuung von Hopfen

Salesforce by Salesfive: Our solution

  • Becoming a pioneer with Salesforce: BarthHaas as one of the first German users of Salesforce Mobile Publisher!

  • Implementation of Sales Cloud, Service Cloud, Experience Cloud, Pardot

  • Introduction of various automations for the preparation of contracts and offers

  • Introduction of Salesforce Mobile Publisher: Mapping the Planter Portal as an App

  • Integration of DocuSign: Digital signatures

  • Integration of PDF Butler: Easy creation of documents in Salesforce

The advantages for BarthHaas:

  • Biggest advantage: traceability of customer communication from email to digital document creation and signing

  • All activities recorded centrally: From trade show visits to sample orders

  • Transparency, efficiency, time savings thanks to clear system and automations

  • Possibility of upselling given thanks to Salesforce

  • In addition to the merchandise business, the service business is also mapped

This is what Thomas Raiser, Member of the Management Board / Sales Manager BarthHaas, says:

With Salesfive, we have found exactly the partner we need! We are pleased to have laid the foundation with this project - not only for further portals, but also for a holistic digitalization of our customer and supplier management.

The digital journey of hops

At this point, we take you on the journey of hops - from purchasing to sales and processing inquiries.

Success stories start at this point

Would you like to build on the success of BarthHaas? Then let's talk!