BarthHaas: The digital journey of hops
Overview in 30 seconds
About the project
Digitization in the areas of purchasing, sales, marketing and service led for BarthHaas, in addition to a new way of working and more transparency, to your first partner portal: the Pflanzer-portal. More portals will follow soon!
Introduction of a CRM system with link to the ERP system for synchronized data landscape
Holistic digitization strategy, "along the hop".
360-degree capture of all customer data and activities
Reduction of manual activities: Automation of contract and quotation preparation
Chatter as a new communication channel: saves time and long communication channels
Process inquiries anytime and anywhere with Salesforce Mobile Publisher: Planter portal available as an app in the App Store
Why Salesforce & Salesfive
As the world's leading supplier of hop products and hop-related services, BarthHaas is the contact for the creative and efficient use of hops and hop products.
To do justice to this creativity in the work processes, BarthHaas was looking for an experienced partner and a flexible system. Through the understanding meeting the customer at eye level and also to openly question given processes, the choice fell on Salesfive and the CRM system from Salesforce.
Salesforce by Salesfive: Our solution
Becoming a pioneer with Salesforce: BarthHaas as one of the first German users of Salesforce Mobile Publisher!
Implementation of Sales Cloud, Service Cloud, Experience Cloud, Pardot
Introduction of various automations for the preparation of contracts and offers
Introduction of Salesforce Mobile Publisher: Mapping the Planter Portal as an App
Integration of DocuSign: Digital signatures
Integration of PDF Butler: Easy creation of documents in Salesforce
The advantages for BarthHaas:
Biggest advantage: traceability of customer communication from email to digital document creation and signing
All activities recorded centrally: From trade show visits to sample orders
Transparency, efficiency, time savings thanks to clear system and automations
Possibility of upselling given thanks to Salesforce
In addition to the merchandise business, the service business is also mapped
This is what Thomas Raiser, Member of the Management Board / Sales Manager BarthHaas, says:
With Salesfive, we have found exactly the partner we need! We are pleased to have laid the foundation with this project - not only for further portals, but also for a holistic digitalization of our customer and supplier management.
The digital journey of hops
At this point, we take you on the journey of hops - from purchasing to sales and processing inquiries.
The purchasing management prepares orders for the natural raw material hops to be purchased in the respective crop year and passes them on to its buyers. This is where the hop journey begins. Orders can be passed on directly to the growers via the grower portal (Experience Cloud), so that they - as well as the purchasing department - are always up-to-date.
Experience Cloud & Sales Cloud
All buyers can see in the Sales Cloud which orders exist and can communicate these to the growers via the portal. The hop growers are suppliers of BarthHaas, who work independently in the specially developed sales cloud. Planter portal can act. Growers can then submit targeted requests for their varieties and quantities via the portal. These requests are played back to purchasing. Here, the hops continue their journey and now land in the Sales Cloud. In the Sales Cloud, all information such as communication activities, negotiation documents, and contract creation based on inquiries is documented. The purchased raw hops are then processed further.
The portal is also available to all actors as an app and thus enables access to the data, always and from anywhere. You can see more about this in the video below.
The refined hop products are now ready for sale. This process is handled transparently in the Sales Cloud. The buyers are often breweries. Read here how the entire sales process is handled in Salesforce:
Before an offer is made, the hop goes back one more step - to the negotiation base. Meanwhile, samples can be sent to the customer for trial. Once sales and customer:in have agreed, a quotation is sent and digitally signed. An order confirmation is also automatically sent to the customer from the Sales Cloud. The order is then transferred directly to the ERP system, where the data from purchasing and sales are merged.
This is where the hop's journey ends in the cloud. After the hops have been further processed into pellets or extract, they are shipped out and ultimately end up on many people's tables in the form of a wide variety of beer creations or as part of pharmaceutical products.
In the last point, we would like to show you how BarthHaas handles requests via the Service Cloud.
Since BarthHaas does not have a service department in the classic sense, but rather requests from sales and purchasing are processed directly in the respective teams, the Service Cloud is thus used by both departments.
Using the Service Cloud ticket system, BarthHaas handles the following types of requests, among others:
Once the service cases are solved, the data is stored directly and the respective employee can address possible challenges in the next call, ultimately increasing customer satisfaction.
Success stories start at this point
Would you like to build on the success of BarthHaas? Then let's talk!