Success Story

Salesforce as Single Source of Truth for Abenstein

Ein modernes schönes Gebäude mit fließenden Linien

Overview in 30 seconds


About the project

Introduction of the Sales Cloud. All information clearly arranged in one system guarantees easy and professional interaction with customers.



  • New, intuitive system for customer registration and management

  • Setting up a simple data structure

  • A scalable system that grows as sales expand


Customer Benefits

  • Easier sales activities due to customer and project history at a glance

  • Retrieval of all data in real time and mobile use facilitate daily business

  • Effective time management through task and reminder functions

About the project

Why Salesforce & Salesfive

The Abenstein construction company stands for tradition in the construction industry. The customer base from over 90 years of company history was now to be digitized in a future-proof manner.

Due to the price-performance ratio and scalability, Christoph Ost, Managing Director of Abenstein, decided on Salesforce as CRM and on Salesfive as a partner at eye level to lay the foundation for digitization.

A beautiful modern building made of glass with angular lines

Salesforce by Salesfive: Our Solution

  • Implementation of the Sales Cloud

  • Setting up a new data structure

  • Connection of Einstein Activity Capture

  • Development of a model for the categorization of the different types of customers

  • Documentation of activities and reminders in Salesforce

The advantages for Abenstein:

  • Overview of customer history increases the wow effect with customers

  • Access all data anytime and anywhere thanks to Salesforce App

  • Salesforce as a single source of truth

  • Management of all emails directly in the system

That's what Christoph Ost, Managing Partner, Abenstein, says:

We place a lot of value on communication with our customers being as simple and efficient as possible. Salesfive has provided us with optimal support in this regard. The new Sales Cloud processes provide flawless customer service for us.

Success stories start at this point

You want to build on the success of Abenstein? Then let's talk!