Success Story

Digitization since hour one: Bestsmile

Zwei Männer stehen am Empfang von einer modernen Zahnarztpraxis und lächeln

Overview in 30 seconds


About the project

From the very first second, bestsmile has relied on Salesforce's scalable and flexible solutions. The digitization of the customer journey and precise analytics supported bestsmile's enormous growth.



  • Strategic process consulting

  • Design of the Customer Journey

  • Further development and maintenance of processes

  • Linking the CRM system with the website


Customer benefits

  • Uniform system for the entire customer management: from on-site contact to service cases

  • Flexible system adapts to rapid company growth

About the project

Why Salesforce & Salesfive

With a mission to give everyone access to teeth straightening, bestsmile was founded in Switzerland in 2018 - specializing in clear aligner therapy.

Bestsmile implemented Salesforce at its inception and has expanded this to all locations. However, as a rapidly growing company, the requirements became more and more complex, which is why Salesfive was engaged as a long-term partner for the optimization and expansion of Salesforce.

Eine Frau lächelt und zeigt gerade Zähne, in einer Hand hält sie eine durchsichtige Zahnschiene

Salesforce by Salesfive: Our solution

  • Implementation of the Sales Cloud

  • Documentation of the course of treatment and billing of clients in the system

  • Integration of third-party solutions PandaDoc, JotForm and Shore

  • Continuous optimization and expansion of the system within the framework of long-term cooperation

The advantages for bestsmile:

  • Easy further development of treatment types and payment options thanks to the scalability of the system

  • End-to-end management of the customer: from initial contact to service case increases customer satisfaction

  • 100% data security and flawless sending of offers

Marcel Kubli, Co-Founder & COO, bestsmile, says:

Due to the optimal scaling of the Salesforce solution, we quickly grew from three to over 100 employees - and the curve continues to climb steeply. We would like to thank Salesfive for the great cooperation!

Success stories start at this point

Would you like to build on the success of bestsmile? Then let's talk!