Salesforce Marketing Cloud
Optimize and accelerate your marketing: centrally manage campaigns, target groups, and customer journeys for more efficient communication and sustainable growth.
Salesforce Marketing Cloud – the leading CRM for your marketing
With Salesforce Marketing Cloud, you can design your digital marketing holistically – automated, data-driven, and customer-centric. From the first interaction to the individual customer journey, we support you with strategic consulting, licensing, implementation, and integration with systems such as SAP, Microsoft Dynamics 365, or other Salesforce solutions. We are also your partner of choice for AI functions such as Marketing Cloud Personalization or Agentforce.
By connecting marketing, sales, and service data, you gain a 360-degree view of your customers – the basis for relevant, cross-channel communication and precise campaign management.
The Marketing Cloud grows with your business: With tools such as Journey Builder, Email Studio, Customer Data Platform (CDP), and AI-powered analytics, you can automate processes, increase your conversion rates, and gain valuable insights – for efficient marketing and long-term success.
Florian Gehring
Florian Gehring is your expert for the strategic implementation of CRM solutions in marketing.
faster creation and execution of marketing campaigns
increase in customer engagement
higher average order value
Use Cases
Hit the right note with Salesforce Marketing Cloud
Salesforce Marketing Cloud makes modern marketing more efficient, data-driven, and automated. Learn how we solve common marketing challenges with practical application examples.
Automated lead nurturing
Automated lead nurturing
Manage your leads centrally in CRM and launch automated campaigns based on their behavior. This allows you to systematically attract more qualified prospects with minimal manual effort.
Precise audience segmentation
Precise audience segmentation
Use CRM data to define precise target groups, for example by industry, activity, or purchase intent, and run personalized campaigns for greater relevance and better response.
Cross-channel campaign orchestration
Cross-channel campaign orchestration
Control content and campaigns from your CRM across email, social media, web, and events. This way, your contacts experience consistent messaging and journeys – and your brand gains strength.
Automation of lead scoring
Automation of lead scoring
Have your leads automatically scored based on their likelihood of closing. This allows you to focus on the most promising leads, increase your conversion rate, and save resources at the same time.
Efficient tracking of campaign success
Efficient tracking of campaign success
Link campaign data with CRM sales data and track your measures right through to revenue. This allows you to identify the actual ROI and allocate marketing budgets precisely.
Dynamic content personalization
Dynamic content personalization
Let emails, landing pages, and offers be customized automatically and in real time based on customer data and context. This will increase engagement and conversion.
Reactivation of inactive customers
Reactivation of inactive customers
Identify inactive contacts in your CRM and target them with automated reactivation campaigns. This will help you win back customers and encourage repeat purchases.
Alignment of marketing and sales
Alignment of marketing and sales
Combine marketing automation and CRM lead management: automatically transfer qualified leads to sales with feedback loop back to marketing. For better closing rates and internal collaboration.
Customer Stories
Projects that are changing marketing
We combine technology and process knowledge to help our customers achieve maximum added value. Discover success stories that show how Salesforce Marketing Cloud creates personalized customer experiences and delivers measurable results.
Services
Our services for the Marketing Cloud
We are your comprehensive partner for Salesforce Marketing Cloud – from strategic consulting and technical implementation to training your team. Our focus is on data-driven personalization, cross-channel customer experiences, and long-term increases in your marketing efficiency.
Process and technology consulting
Together, we analyze your marketing processes, identify potential for improvement, and develop a customized digital strategy. This allows us to create greater transparency, automated processes, and measurable success throughout the entire customer journey.
License distribution
We advise you on the right licensing model and, if desired, take over the management of your Marketing Cloud licenses. In doing so, we ensure the ideal balance between investment and added value and a platform that grows with you in the long term.
Implementation and integration
Our certified experts professionally implement Salesforce Marketing Cloud and integrate it into your existing IT environment. We deliberately work closely with the standard to ensure efficiency and stability.
Individualization
If the standard solution is not sufficient, we develop customized solutions. Complex automation, special interfaces, or user-defined journeys: we design your Marketing Cloud to fit your company perfectly.
Managed services
Optionally, we can also take care of the operation of your marketing cloud, handling administration and customization so that you can focus on your campaigns and customers. This ensures that your system remains up to date and powerful.
Training
At our Academy, we impart practical know-how for the successful use of Marketing Cloud. Whether individual coaching or group training: we get your team up to speed. The training courses can be booked independently of projects.
Salesforce CRM platform
Stronger in combination with other clouds
Campaign management, customer communication, automation, or data analysis: thanks to its seamless integration with the entire Salesforce platform, Marketing Cloud becomes the driving force behind your lead generation and conversion rates.
Integrations
Seamlessly connected to your core systems
We use Marketing Cloud to integrate data, channels, and journeys into your existing IT landscape. Automated end-to-end campaigns ensure consistent customer data, meet data protection and compliance requirements, and increase the efficiency of your marketing processes – for personalized experiences at all touchpoints.
FAQ
You have the questions – we have the answers
We know that marketing projects can be complex. That’s why we’ve compiled and answered the most frequently asked questions for you.
Salesforce Marketing Cloud automates, personalizes, and manages your customer communications across all channels. All marketing channels converge in a central system, creating a consistent customer experience
By integrating it into your existing IT landscape, you can design campaigns that send the right message to the right recipients at the right time. This makes your marketing more efficient, relevant, and effective.
Salesforce Marketing Cloud is worthwhile as soon as you want to use customer data in a targeted manner and optimize your marketing based on data. It helps you to better understand target groups, design individualized communication, and automate marketing processes.
The platform really comes into its own when connecting multiple channels. It is scalable and grows with your company – from getting started with marketing automation to complex strategies.
The Salesforce Marketing Cloud consists of various tools for email and mobile marketing, personalized communication, data-driven segmentation, social media management, campaign control, and reporting.
Extensions such as Marketing Cloud Personalization or the Data Cloud enable in-depth customization and a holistic view of your customers. Thanks to this modular structure, the platform can be configured to suit your company’s specific needs.
Salesforce Marketing Cloud creates a unified database for personalized, relevant campaigns. This reduces wastage and increases customer loyalty.
All communication channels can be controlled centrally and evaluated in real time. This allows you to continuously optimize your measures and make data-driven decisions.
AI-powered technology makes your marketing more precise, efficient, and measurably more successful.
With Salesforce Einstein and Agentforce, Marketing Cloud uses AI to better understand customers and optimize marketing processes. It recognizes behavior patterns, predicts responses, and recommends appropriate actions.
AI personalizes content, selects optimal delivery times, and automatically analyzes campaigns for accurate communication. However, it does not replace creativity, but rather enhances it and ensures that every message reaches exactly the right people.
The price of Salesforce Marketing Cloud depends primarily on the desired range of functions and the number of users. Additional expenses for consulting, implementation, and customization may also apply.
With Salesforce Marketing Cloud, you get a powerful CRM system that can be flexibly adapted to your requirements. We are happy to assist you in choosing the right license and getting started.
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