Salesforce Products and Prices

Date

November 11, 2025

Reading time

10 Minuten

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Salesforce Sales Cloud

Sell smarter and faster – from anywhere

The AI-powered platform was Salesforce’s first application and is an extremely powerful tool for optimizing customer relationships. From leads to invoicing to customer retention, this platform stores all relevant information about contacts, customers, and prospects in one central location. Reports and dashboards give companies a real-time overview of their business operations.

Excerpt of the most important functionalities of the Sales Cloud

  • Lead management: Make more informed investment decisions by tracking leads and marketing campaigns across all channels
  • Contact management: Details of activity history, customer communications, internal account meetings and many more.
  • Opportunity management: Tracking of all sales projects – overview and documentation of status, sales products and offers.
  • Workflow automation: With Visual Workflow, any business process can be designed and automated quickly and easily using drag-and-drop.

Salesforce pricing: Sales Cloud editions and features

Starter Suite:
€ 25 per user / month

Pro Suite:
€ 100 per user / month

Enterprise:
€ 175 per user / month

Unlimited:
€ 350 per user / month

Agentforce 1 Sales:
€ 550 per user / month

Account, contact, lead and opportunity management

Yes

Yes

Yes

Yes

Yes

Advanced forecast and pipeline management

No

No

Yes

Yes

Yes

Sales engagement and conversation intelligence

No

No

Can be added

Yes

Yes

Agentforce

No

No

Can be added

Can be added

Yes

Data Cloud

No

No

Can be added

Can be added

Yes

Sales planning, programmes, incentive compensation management

Can be added

Can be added

Can be added

Can be added

Yes

Salesforce Service Cloud

Optimization of customer service – across all channels, individually, intelligently, and in real time

With this solution, companies improve the service quality of their employees with the help of AI solutions, internal knowledge management functions such as expert search or wikis, and personalized support options via chatbots, live chats, and numerous other communication channels. In addition, Service Cloud offers numerous services for field service, such as appointment management, including a display of required components and tasks to be completed. Among other things, the intelligent application analyzes customer inquiries, calculates processing times, and provides appropriate recommendations for action.

Excerpt of the most important Service Cloud features:

  • Lightning Service Console: Intuitive and convenient service console for more efficient service work thanks to a 360-degree view of the service
  • Workflow and approvals: Personalization and automation of customer service and approval processes – via drag-and-drop
  • Automation with macros: Automation of frequently recurring tasks for more efficient processing of customer requests

Salesforce pricing: Service Cloud editions and features

Starter Suite:
€ 25 per user / month

Pro Suite:
€ 100 per user / month

Enterprise:
€ 175 per user / month

Unlimited:
€ 350 per user / month

Agentforce 1 Service:
€ 550 per user / month

Case management

Yes

Yes

Yes

Yes

Yes

Omni-channel routing

No

Yes

Yes

Yes

Yes

Knowledge management

Yes

Yes

Yes

Yes

Yes

Service contracts and entitlements

No

Yes

Yes

Yes

Yes

Agentforce

No

No

Can be added

Can be added

Yes

Unified Voice and Messaging

No

No

Can be added

Can be added

Yes

Salesforce Field Service

Networked service employees for smart and efficient field service

As part of the Service Cloud, Salesforce Field Service is a comprehensive solution for field service. It gives service employees access to deployment plans, parts and materials carried, a knowledge database, and the option of real-time communication – offline or online.

Advantages:

  • Optimized schedules and smart order assignment
  • Image recognition using artificial intelligence increases the first-time resolution rate and optimizes service
  • The mobile app solution gives employees access to all functions while on the go
  • Managers get a quick, real-time overview of the team’s activities and performance

Salesforce pricing: Field Service editions and features

Dispatcher:
€ 175 per user / month

Technician:
€ 175 per user / month

Contractor and Contractor Plus:
€ 55 to € 80 per user / month

Field Service Plus:
€ 230 per user / month

Agentforce 1 Field Service:
€ 650 per user / month

Work order management

Yes

Yes

Yes

Yes

Yes

Asset management and product tracking

Yes

Yes

Yes

Yes

Yes

Android and iOS Mobile App

No

Yes

Yes

Yes

Yes

Scheduling and Optimization

Yes

No

Contractor Plus only

Yes

Yes

Agentforce for Field Service

Can be added

Can be added

Can be added

Can be added

Yes

Scheduling Agent

Requires Flex Credits

Requires Flex Credits

Requires Flex Credits

Requires Flex Credits

1 M Flex Credits are included per org

Visual Remote Assistant

Can be added

Can be added

Yes

Can be added

No

Salesforce Marketing Cloud

Intelligent customer journeys – personalized and optimized

Salesforce Marketing Cloud brings together all digital marketing tools across all channels on a central platform and enriches them with artificial intelligence. Among other things, companies can use Marketing Cloud to automate their online campaigns and deliver targeted content to specific customers. In addition, the cloud solution enables companies to track all customer touchpoints throughout the entire customer journey and analyze customer behavior. Marketing Cloud can be connected to various shop systems and other data sources.

Excerpt of the most important marketing tools in Marketing Cloud:

  • Journey Builder: Creation of personalized customer journeys that encompass all channels (email, apps, internet). Content is specifically tailored to the interests of each customer.
  • Email Studio: Creation of personalized email campaigns using data from any source (e.g., web analytics, CRM data).
  • Social Studio: Coordination of marketing activities on social media via Salesforce CRM. Measure social media activities across all channels and enable real-time responses to all comments and discussions.
  • Audience Builder: The Salesforce DMP data management platform allows data from various sources to be collected on a central platform, enabling the creation of even more relevant content and advertising and more detailed customer profiles.

Salesforce pricing: Marketing Cloud editions and features

Salesforce Starter Suite:
€ 25 per user / month

Salesforce Pro Suite:
€ 100 per user / month

Marketing Cloud Growth Edition:
€ 1,500 per org / month

Marketing Cloud Advanced Edition:
€ 3,250 per org / month

Email marketing

Yes

Yes

Yes

Yes

Drag and drop email builders

Yes

Yes

Yes

Yes

Send Time Optimization

Yes

Yes

Yes

Yes

Campaign Analytics

Yes

Yes

Yes

Yes

Agentforce campaigns

No

No

Yes

Yes

Segment creation

No

No

Yes

Yes

Content Creation for Emails and SMS

No

No

Yes

Yes

Multi-channel journeys

No

No

Yes

Yes

Forms and landing pages

Yes

Yes

Yes

Yes

Advanced personalization

No

No

Yes

Yes

Predictive scoring

No

No

No

Yes

Marketing Cloud vs. Marketing Cloud Account Engagement

As you may have noticed, Marketing Cloud Account Engagement overlaps with Marketing Cloud in some features. This is no coincidence, as both products are aimed at marketing automation and personalization. However, you can use the following points as a rough guide when making your selection.

Marketing Cloud:

  • The complete Salesforce Marketing Cloud is a world unto itself and is designed for established marketing departments that have the resources and capacity to utilize its full range of features.
  • Marketing Cloud offers far more possibilities, but customers must also bear the higher costs.

Marketing Cloud Account Engagement can either be purchased as the B2B part of the Marketing Cloud solution or implemented as a standalone solution.

Marketing Cloud Account Engagement:

  • Marketing Cloud Account Engagement is a suitable solution for medium-sized B2B companies and non-profits.
  • It is slightly cheaper than the alternative Marketing Cloud and has a more limited range of functions.
  • If the main goal of a company's marketing activities is lead nurturing, then Marketing Cloud Account Engagement is the appropriate solution.

Salesforce Commerce Cloud

Outstanding experience – through personalized and seamless shopping experiences

Salesforce B2C Commerce: Seamless shopping experiences – online, in offline stores, and across mobile channels. Based on previous usage behavior in conjunction with artificial intelligence, shopping experiences are personalized from product selection and pricing to product recommendations and filters. It is also possible to set up and manage online stores for multiple brands and regions.

  • Customer experiences: Conversion rate optimization
  • Marketing and sales promotion: Faster campaign launches, personalized promotions, and improved page ranking through SEO-optimized websites
  • Artificial intelligence: individual product recommendations, optimized offers based on AI-analyzed purchasing behavior, automatic completion of search terms

Salesforce B2B Commerce: With the special B2B functions of the B2B Commerce Cloud, companies can make online shopping easier for their business customers. Examples include:

  • Customized online store designs for individual views of each account with authentication via login
  • Quick reordering with just a few clicks
  • Special contractual prices per account or customer
  • Customized product catalogs
  • Shopping carts with hundreds of items per order

Prices for the B2B and B2C Commerce Cloud are available upon request.

Salesforce Revenue Cloud

Salesforce Revenue Cloud is ideal for companies that want to seamlessly digitize and automate their entire revenue process, including quoting, order processing, invoicing, and payment. With integrated end-to-end processes, the solution provides consistent visibility across all revenue streams and helps companies realize revenue potential faster.

Revenue Cloud is built directly on the Salesforce platform and combines CPQ (configure, price, quote), billing, and subscription management functions in a central system. This allows products and services to be precisely configured, prices to be calculated dynamically, and recurring revenue to be managed efficiently.

Discounts, price scales, and cross-selling and upselling opportunities are automatically taken into account. The result: faster, more accurate, and scalable revenue processing from the initial quote request to the final payment receipt.

Salesforce pricing: Revenue Cloud editions and functions

Revenue Cloud Growth:
€ 150 per user / month

Revenue Cloud Advanced:
€ 200 per user / month

Product catalog and price management

Yes

Yes

CPQ

Yes

Yes

Order and asset lifecycle management

Yes

Yes

Order decomposition and orchestration

No

Yes

Contracts

No

Yes

Billing Schedules

No

Yes

Revenue management intelligence

No

Yes

Agentforce for Revenue

No

Yes

Tableau

Insights, recommendations, and predictions using artificial intelligence

With Tableau AI-powered analytics software, Salesforce offers its customers the ability to perform intelligent data analysis. Companies that expand their Salesforce solution with the business intelligence (BI) solution can make decisions based on AI-powered data analysis.

Tableau is a standalone solution that can be fully integrated into the Salesforce platform. The solution works either with data from all Salesforce clouds or completely without the Salesforce environment, using data from third-party systems such as SAP. This data is analyzed by artificial intelligence, revealing previously hidden connections and identifying new business opportunities and optimization potential.

The features at a glance:

  • Analysis and integration of Salesforce data and external data
  • Customizable dashboards that display trends, recommendations, forecasts, and much more
  • Augmented analytics: Decision support for business decisions through what-if questions
  • Predictive insights: Forecasts of future results and recommended actions

Salesforce pricing: Tableau editions and features

Tableau Viewer:
€ 15 per user / month

Tableau Explorer:
€ 42 per user / month

Tableau Creator:
€ 75 per user / month

Data visualization and dashboards

Yes

Yes

Yes

Data-driven notifications

Yes

Yes

Yes

Download visualizations as images

Yes

Yes

Yes

User and authorization management

No

Yes

Yes

User and authorization management

No

Yes

Yes

Creating subscriptions for others

No

Yes

Yes

Selecting and sharing data sources

No

No

Yes

Create and modify new data flows

No

No

Yes

Salesforce Trailhead – the simple Salesforce learning platform

Another special feature of Salesforce is the Trailhead learning platform. Here, everyone has the opportunity to learn how to use Salesforce and what tasks administrators perform in a fun and free way.

The diverse areas of Trailhead cover all Salesforce clouds and functionalities, with motivation provided by interesting tasks and a rewarding points system.

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