Salesfive Insights

Our blog is aimed at anyone who wants to think strategically about digitalization in sales, marketing, and customer service and implement it holistically. Here, our experts regularly share their knowledge, project experience, and specific tips on CRM and customer experience, data management and artificial intelligence, integrations, process and change management.

Insights

In Focus

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Artificial Intelligence

Agentforce 2.0: AI agents of the next generation

Salesforce has released Agentforce 2.0, the next generation of AI agents. New features, improved Atlas Reasoning Engine, and Slack integration: we discuss the most important information about the release.

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SAP integration: Five interfaces at a glance

Powerful processes and a positive user experience are based on consistent data flows – and SAP connections. We answer the most frequently asked questions about what matters most.

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MuleSoft: The key technology for seamless Salesforce integration

Reliable system integration is crucial for the success of digital business processes. Why is MuleSoft the ideal choice, and how do companies benefit from scalable data networking?

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Blog

Knowledge that helps you advance

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Artificial Intelligence

Agentforce – Everything you need to know about costs, tools and integrations

Artificial Intelligence

Agentforce – Everything you need to know about costs, tools and integrations

What makes Agentforce so special? How do you build an AI agent? How can they be integrated into other systems? And above all: How much does Agentforce cost?

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Salesforce Products and Prices

Salesforce Products and Prices

Salesforce offers a wide range of CRM tools with its Salesforce Customer 360 platform. Learn more about the features, benefits, and costs of Salesforce Clouds.

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What is CRM: Meaning and definition

What is CRM: Meaning and definition

CRM helps companies strategically organize customer data, processes, and communication. We show you what daily work with CRM looks like and what added value a CRM system offers.

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Developing a CRM strategy in 4 steps

Developing a CRM strategy in 4 steps

How do I find the right CRM strategy and what does it involve? We answer the most important questions about CRM strategy development.

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Trends in the automotive industry 2026

Trends in the automotive industry 2026

The automotive industry in Europe is facing numerous challenges. But also countless opportunities. Those who choose the right solutions now will win. Read more in the trend report!

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Why digitalization is so important

Why digitalization is so important

Digitalization is changing how we live and work. It is opening up new channels of communication, changing the way we live together, and transforming entire business models. Why is it so important for companies?

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Artificial Intelligence

Salesforce Agentforce – What you need to know about the AI tool

Artificial Intelligence

Salesforce Agentforce – What you need to know about the AI tool

Agentforce enables businesses to utilize AI in their daily operations. The agents assist you with everyday tasks and revolutionize the customer experience. Learn more!

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MuleSoft: The key technology for seamless Salesforce integration

MuleSoft: The key technology for seamless Salesforce integration

Reliable system integration is crucial for the success of digital business processes. Why is MuleSoft the ideal choice, and how do companies benefit from scalable data networking?

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CRM systems in comparison: the top 3 Salesforce alternatives

CRM systems in comparison: the top 3 Salesforce alternatives

The field of CRM providers is vast, with Salesforce as the undisputed market leader. But does it have to be the tech giant? We took a look at three serious alternatives.

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Service sector: facts, figures and industry trends

Service sector: facts, figures and industry trends

Around 80 percent of all companies in Germany operate in the service sector. Find out more about the industry, current figures and trends here!

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Data integration with Salesforce and Snowflake: from data chaos to competitive advantage

Data integration with Salesforce and Snowflake: from data chaos to competitive advantage

Huge data streams, such as those generated by AI, are pushing CRM systems to their capacity limits. Data platforms such as Snowflake can help. What does the platform do and how do companies benefit?

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