Automotive
E-mobility, subscription models, and connected services are fundamentally changing the automotive industry. With Salesforce, you can leverage these developments and create seamless customer experiences, digital dealer networks, and scalable processes – for greater efficiency, innovation, and sustainable customer loyalty.
CRM for OEMs, suppliers, dealers, and mobility providers
Innovative business models such as e-mobility, vehicle subscriptions, and car-as-a-service are opening up new opportunities for growth and differentiation in the automotive industry. At the same time, customer expectations are rising and supply chains are becoming more complex. Those who digitize their processes in good time will secure long-term market share and customer loyalty.
A scalable CRM system is a key success factor in this regard. It connects customer data, partner structures, and service processes on a single platform. This results in personalized communication, better forecasts, and seamless dealer and customer portals.
With its deep understanding of the industry, Salesfive implements the Salesforce Automotive Cloud and supplements it with suitable platforms for sales, service, and partner integration – from lead qualification and digital after-sales processes to AI-supported customer loyalty.
CRM solutions are bringing measurable change to the automotive industry:
Tim Rygiol
Tim Rygiol is your expert for the strategic introduction of CRM solutions in the automotive industry.
greater efficiency in field service through mobile CRM use
faster lead-to-quote cycles
increase in use of digital self-service portals by retailers
Use Cases
Moving forward with digital solutions
Workshop appointments, dealer portals, and lifecycle communication: our solutions cover key use cases in the automotive industry. They ensure greater transparency, boost efficiency, and offer customers an outstanding experience throughout the entire user journey.
Customer service request management
Customer service request management
Is your customer service spread across multiple systems and too slow to respond? Consolidate all service requests in one place and create transparency across the entire lifecycle.
One-stop shop for retailers and partners
One-stop shop for retailers and partners
Is your dealer network struggling with fragmented tools and information gaps? With Agentforce Experience, you can create a central portal for dealers, workshops, and partners on a single platform.
Inventory management
Inventory management
Do you lack an overview of vehicle and spare parts inventories and delivery availability? With CRM-supported inventory management, you can track warehouse data and delivery status across locations for more efficient scheduling and better customer service.
Master data management integration
Master data management integration
Are your customer and vehicle data stored in different systems? With Salesforce, you can integrate ERP, DMS, and telematics data into a consistent database – for a 360-degree view of customers, vehicles, and processes.
Proactive maintenance management
Proactive maintenance management
Service issues are often only identified when it’s too late? With AI-supported maintenance forecasting, you can identify problems early on, manage service calls automatically, and thus improve customer loyalty and workshop utilization.
Global pricing
Global pricing
Is it difficult to compare your pricing strategies and campaign successes? With Salesforce, you can analyze pricing data and campaign performance globally for transparent margins, targeted incentive systems, and consistent pricing across markets.
Services
How we strengthen your customer relationships
We provide comprehensive support to OEMs, suppliers, and dealer networks in the digitalization of their customer, service, and partner processes. With our in-depth industry knowledge and technological excellence, we create CRM solutions that are scalable and effective.
We work with you to develop a strategic CRM roadmap tailored to new business models such as e-mobility, car-as-a-service, or vehicle subscriptions. In practical workshops, we prioritize relevant use cases and translate them into pilot-ready solutions.
Whether it’s Automotive Cloud, Agentforce Experience, or connected dealer portals, we implement Salesforce solutions that integrate seamlessly into your existing system landscape – from ERP to telematics.
With Salesforce Einstein, Data 360, and predictive analytics, you can use your data where it adds real value – for automated maintenance reminders, personalized offers, and next-best actions throughout the customer journey. Whether it’s service forecasting, upselling based on vehicle usage, or AI-based configuration recommendations, we create the data foundation and intelligence you need to proactively shape your customer relationships.
We remain at your side even after go-live: with practical training, clear KPI dashboards, and continuous development, we ensure that your CRM is accepted by users, actively used, and expanded in a future-proof manner.
Services
How we strengthen your customer relationships
We provide comprehensive support to OEMs, suppliers, and dealer networks in the digitalization of their customer, service, and partner processes. With our in-depth industry knowledge and technological excellence, we create CRM solutions that are scalable and effective.
We work with you to develop a strategic CRM roadmap tailored to new business models such as e-mobility, car-as-a-service, or vehicle subscriptions. In practical workshops, we prioritize relevant use cases and translate them into pilot-ready solutions.
Whether it’s Automotive Cloud, Agentforce Experience, or connected dealer portals, we implement Salesforce solutions that integrate seamlessly into your existing system landscape – from ERP to telematics.
With Salesforce Einstein, Data 360, and predictive analytics, you can use your data where it adds real value – for automated maintenance reminders, personalized offers, and next-best actions throughout the customer journey. Whether it’s service forecasting, upselling based on vehicle usage, or AI-based configuration recommendations, we create the data foundation and intelligence you need to proactively shape your customer relationships.
We remain at your side even after go-live: with practical training, clear KPI dashboards, and continuous development, we ensure that your CRM is accepted by users, actively used, and expanded in a future-proof manner.
Customer stories
Projects that create customer proximity
Learn how we help OEMs, suppliers, and dealer networks digitize sales, service, and partner communications – with solutions that connect more than just vehicles.
“Success in the automotive industry today means more than just selling vehicles. It's about digital customer experiences. CRM systems such as Salesforce form the backbone of modern mobility platforms. Those who understand customers, use data intelligently, and implement innovation quickly will remain competitive.”
— Tim Rygiol, Sales Director and automotive industry expert
FAQ
You have the questions – we have the answers
Implementing and optimizing a CRM system in a market as dynamic as the automotive industry raises many questions. Here you will find answers to frequently asked questions from real-world experience.
Through customized Salesforce solutions that automate sales and service processes, such as lead qualification, quote generation, and workshop appointment management. This enables OEMs and dealer networks to achieve greater transparency and faster response times.
A real-world example: one supplier was able to shorten its sales cycles by around 20 percent through automated lead management.
Digital partner and dealer portals provide centralized access to orders, product information, and training. Salesfive implements such platforms based on Salesforce Agentforce Experience to promote transparency and collaboration.
A major automotive manufacturer increased dealer satisfaction and shortened processing times in after-sales service.
AI-powered features such as Salesforce Einstein analyze vehicle and customer data to create personalized offers or automatically send maintenance reminders.
We help you gain data-driven insights and automate processes, such as predictive maintenance or intelligent upselling campaigns that significantly increase customer lifetime value.
Together, we develop flexible CRM and service platforms that provide comprehensive support for contract models, billing, and customer communication. This enables OEMs to respond quickly to new market requirements.
Example: introduction of a digital subscription management system that automatically manages customer data, contract terms, and vehicle handovers.
We handle integration via modern interfaces (APIs) to create a consistent database. For example, vehicle data from telematics is linked to CRM customer profiles, enabling holistic customer service.
For one car manufacturer, this led to improved service offerings and real-time reporting.
