Salesforce Commerce Cloud
Optimize your e-commerce processes with Salesforce Commerce Cloud, personalize shopping experiences, and efficiently manage cross-channel sales strategies to successfully grow your online business.
Salesforce Commerce Cloud – the leading CRM for your e-commerce
With Salesforce Commerce Cloud, you can centrally manage your digital business, from product management and pricing to ordering and customer experience.
The solution integrates seamlessly with existing systems such as ERP, OMS, or PIM and consolidates all data into a clear overview. This allows you to better understand your customers, respond more quickly to market changes, and create personalized shopping experiences throughout the entire customer journey.
Features such as order management, headless commerce, Einstein, and Agentforce support you with AI-based processes, optimize workflows, and create a consistent shopping experience across all channels – for greater efficiency, revenue, and long-term customer satisfaction.
Philipp Kasprowicz
Philipp Kasprowicz is your expert for the strategic implementation of CRM solutions in e-commerce.
increase in digital revenue achieved by companies using Salesforce
faster automation of merchandising processes with Salesforce CRM
is the email open rate thanks to Commerce Cloud
Use Cases
Sell better with Salesforce Commerce Cloud
Salesforce Commerce Cloud brings dynamism to digital commerce. Discover practical use cases that brands and retailers are using to optimize their e-commerce processes, create personalized shopping experiences, and tap into new revenue opportunities.
Recovering abandoned shopping carts
Recovering abandoned shopping carts
Customers who have products in their shopping cart but do not complete the purchase receive automated CRM campaigns with targeted incentives. This reduces the number of lost sales and increases your conversion rate.
Promoting targeted cross- and upselling
Promoting targeted cross- and upselling
The CRM analyzes your customers’ purchasing behavior and automatically triggers appropriate product suggestions or offers. This allows you to increase the average order value in the long term.
Automatically reactivating inactive customers
Automatically reactivating inactive customers
You can target inactive customers with segmented automations – for example, via email, push notifications, or vouchers. This strengthens customer loyalty and reduces churn.
Launching personalized marketing campaigns
Launching personalized marketing campaigns
Based on behavior, clicks, or segment membership, the CRM automatically creates campaigns via email, SMS, or push notifications. This allows you to address your customers with relevant content at exactly the right moment.
Automatically routing support requests
Automatically routing support requests
When a request comes in via chat, email, or a contact form, the CRM automatically classifies it and forwards it to the appropriate person on your support team. This ensures clear responsibilities and shorter response times.
Targeted use of customer lifetime value
Targeted use of customer lifetime value
The CRM automatically calculates the predicted customer value. Based on this, you can plan and prioritize measures such as premium services or exclusive offers in a targeted manner.
Detecting migration risks at an early stage
Detecting migration risks at an early stage
The CRM analyzes user behavior and recognizes patterns that indicate impending churn, such as declining order numbers or inactive logins. Appropriate measures are automatically activated to retain your customers.
Measuring campaign success in real time
Measuring campaign success in real time
Record all marketing and sales activities in CRM together with relevant KPIs. This data forms the basis for continuous optimization and efficient budget allocation.
Services
Our services for the Commerce Cloud
As a full-service partner, we support you in all aspects of Salesforce Commerce Cloud – from the initial idea and implementation to ongoing support and training for your employees.
Process and technology consulting
We analyze your e-commerce processes, identify potential for optimization, and develop a digital strategy based on Commerce Cloud – for a seamless shopping experience, higher conversion rates, and long-term customer loyalty.
License distribution
We advise you on the right licensing model and procure licenses for Salesforce Commerce Cloud at attractive terms. Our goal: to strike the perfect balance between costs and benefits, delivering maximum added value for your digital business.
Implementation and integration
Our certified experts configure Salesforce Commerce Cloud, integrate it seamlessly into your existing system landscape, and ensure a high-performance, stable, and scalable platform – as close to the standard as possible.
Individualization
If your requirements go beyond the standard, we develop customized extensions and personalized shopping experiences. Our team ensures that your Commerce Cloud solution is optimally tailored to your brand and your customers.
Managed services
On request, we can take care of the administration, further development, and ongoing operation of your Commerce Cloud, including performance monitoring, security updates, and optimizations. This allows you to concentrate fully on your core business.
Training
Our Academy prepares your employees for the Commerce Cloud with practical training on operations, content management, and customer experience. Regardless of joint projects, we empower your team to use the platform successfully.
Salesforce CRM platform
Stronger in combination with other clouds
Sales, customer service, marketing, or data analysis: thanks to its seamless integration with the entire Salesforce platform, Commerce Cloud is a powerful engine for your digital growth in e-commerce.
Integrations
Seamlessly connected to your core systems
We seamlessly integrate Commerce Cloud into your IT landscape – from ERP and PIM to payment and CRM. Our Integration and data automation practice ensures scalable architecture and automated end-to-end processes throughout the entire customer journey for consistent product and customer data, reduced integration effort, and faster time to market.
FAQ
You have the questions – we have the answers
We know that digitization projects in e-commerce can be challenging. That’s why we’ve compiled and answered the most frequently asked questions for you.
Salesforce Commerce Cloud is a cloud-based e-commerce platform that enables companies to centrally manage, personalize, and scale their online stores. It supports both B2C and B2B business models and integrates seamlessly with other Salesforce products such as Marketing Cloud and Service Cloud to create a consistent customer experience.
Originally based on Demandware (B2C) and CloudCraze (B2B), Commerce Cloud now combines both worlds under one roof. It forms the basis for a flexible, growth-oriented online business.
Commerce Cloud offers companies high flexibility, scalability, and fast market launch of new features. With the integrated AI Salesforce Einstein, personalized shopping experiences can be created – from intelligent product recommendations to dynamic pricing strategies.
Thanks to modern headless and API architectures, shops can be individually designed and easily integrated into existing systems.
Companies also benefit from a true omnichannel experience – whether in the online store, on social media, or in brick-and-mortar retail.
Salesforce Commerce Cloud offers all the key features you need for a holistic digital shopping experience: product and inventory management, price configuration, promotion and campaign management, personalization, and integrated AI.
The platform can be easily linked to popular payment providers, marketing tools, and logistics systems via modern interfaces. Close integration with other Salesforce solutions – such as Marketing Cloud and Service Cloud – creates a consistent, data-driven customer experience.
Yes, Salesforce Commerce Cloud is worthwhile in most cases, especially for companies that are growing and want to professionalize their online sales.
The CRM platform provides a strong foundation for creating personalized, cross-channel customer experiences. Thanks to its scalability, it adapts flexibly to your business – whether you’re just starting out or expanding internationally.
Salesforce offers two versions of Commerce Cloud, B2B and B2C Commerce, which differ primarily in terms of their target groups and processes.
Salesforce B2B Commerce is geared toward business-to-business sales and supports complex pricing structures, individual contracts, and large order volumes.
Salesforce B2C Commerce, on the other hand, focuses on end customers and offers features for personalized shopping experiences, marketing automation, and fast purchasing processes.
Both versions can be combined to map hybrid business models.
The cost of Salesforce Commerce depends on factors such as sales volume, desired functionality, and company size. Salesforce does not offer a uniform pricing model, but instead creates individual quotes. Salesforce typically charges a percentage fee on online sales (GMV-based) or, alternatively, offers volume-based licensing models. In addition, there are costs for consulting, implementation, and customization.
We are happy to assist you in selecting the right license and getting started successfully.
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