Salesforce Automotive Cloud
Optimize your business processes in the automotive sector with Salesforce Automotive Cloud. Manage customer interactions, dealer networks, and marketing initiatives for faster sales and better customer service.
Salesforce Automotive Cloud – the leading CRM for the automotive industry
With Salesforce Automotive Cloud, you can bring your sales, service, and partner processes together on a single platform. You can manage customer data, vehicle information, and business processes transparently and efficiently – from the first test drive to the annual inspection and other after-sales services.
Our experts will help you seamlessly integrate the solution into existing systems such as SAP, DMS, or other Salesforce Clouds. This creates the basis for intelligently linking vehicle, customer, and service data, giving you a holistic view of your customers and partners. This enables personalized offers, proactive services, and data-driven decisions – for greater satisfaction and long-term customer loyalty.
With features such as Vehicle Lifecycle Management, Connected Vehicle Insights, and Service Coordination, as well as Einstein and Agentforce, you can automate processes, increase the efficiency of your teams, and create a consistent customer experience across all channels and touchpoints.
Tim Rygiol
Tim Rygiol is your expert for the strategic introduction of CRM solutions in the automotive industry.
faster automation of business processes in the automotive industry
lower IT costs after introducing the Automotive Cloud
of consumers want AI agents to recommend the right car for them
Use Cases
How Salesforce Automotive Cloud can help you
Salesforce Automotive Cloud brings movement to customer relationships. Discover practical use cases that automotive manufacturers, dealers, and mobility service providers use to optimize their processes and tap into new revenue potential.
Reactivating service leads
Reactivating service leads
Customers who have not booked or missed their service appointment are automatically contacted and re-engaged. This allows your team to recapture missed opportunities, increase service utilization, and strengthen long-term customer loyalty.
Personalizing cross-selling and upgrades
Personalizing cross-selling and upgrades
Based on vehicle type, age, mileage, and previous purchases, the CRM creates tailored offers for accessories, upgrades, or extensions. This allows you to increase revenue per customer and strengthen brand loyalty.
Identifying customer churn early on
Identifying customer churn early on
The CRM recognizes customers with declining service frequency, expiring warranties, or inactive maintenance intervals. With automated retention campaigns you can reactivate these customers in a timely manner.
Managing the dealer network
Managing the dealer network
Centralized CRM data makes performance indicators such as leads, deals, and service revenues comparable across locations. This allows you to identify best practices, recognize optimization potential, and manage training or incentive programs in a targeted manner.
Automatically generating follow-up orders
Automatically generating follow-up orders
After purchasing a vehicle, customers automatically receive maintenance or inspection reminders. This keeps the contact active and allows your service team to offer additional services such as oil changes or accessories in a targeted manner.
Automating test drive planning
Automating test drive planning
Interested parties book test drives directly online. The CRM coordinates appointments, sends reminders, and automatically plans follow-up actions. This allows your sales team to respond more quickly and increases the conversion rate.
Tracking availability in real time
Tracking availability in real time
The CRM synchronizes with your dealer management system and displays current inventory, equipment variants, and reservations. This allows your sales team to create accurate and fast quotes.
Consolidating customer data across all touchpoints
Consolidating customer data across all touchpoints
All interactions, from online inquiries to phone calls to service visits, are consolidated into a single customer view. Your team gets a complete picture of customer behavior, enabling a personalized, consistent approach.
Services
Our services for the Automotive Cloud
As a full-service provider, Salesfive offers comprehensive services for Salesforce Automotive Cloud – from the initial idea to implementation and user training. The focus is on ensuring your long-term performance.
Process and technology consulting
We analyze your processes, identify potential for optimization, and develop a clear digitalization strategy for measurable increases in efficiency, transparency, and customer satisfaction.
License distribution
We advise you on the right licensing model and take care of your licenses for Salesforce Automotive Cloud – always with the aim of achieving the optimal balance between costs and benefits.
Implementation and integration
Our certified experts seamlessly implement and integrate Salesforce Automotive Cloud into your existing IT landscape. In doing so, they stay as close as possible to the standard for stable operation.
Individualization
Do you require functions beyond the standard offering? Our team develops customized enhancements and ensures that your Automotive Cloud is tailored precisely to your requirements.
Managed services
We are happy to take care of the administration, customization, and operation of your CRM system. While your platform is running smoothly, you can concentrate on your core business.
Training
Our Academy qualifies your team with practical individual and group training courses for the successful use of the Automotive Cloud. You can book the training courses independently of joint projects.
Salesforce CRM platform
Stronger in combination with other clouds
Vehicle sales, customer service, marketing, or data: the Automotive Cloud unlocks its full potential through its close connection to the entire Salesforce platform.
Integrations
Seamlessly connected to your core systems
Seamlessly integrate Salesforce Automotive Cloud into your existing IT landscape and connect vehicle, dealer, and customer data. This allows you to automate processes, obtain consistent information, optimize sales and service, and create personalized mobility experiences – for lasting customer satisfaction.
FAQ
You have the questions – we have the answers
We know that CRM projects are complex. That’s why we’ve compiled and answered the most frequently asked questions for you.
Salesforce Automotive Cloud is a CRM solution developed specifically for the automotive industry. It combines sales, service, marketing, and vehicle data in a central platform, enabling a consistent customer experience across all channels and touchpoints.
Automotive manufacturers, suppliers, dealers, and mobility service providers can use it to efficiently manage their customer relationships, vehicle histories, and partner networks.
The Automotive Cloud gives you a 360-degree view of customers and vehicles, automates your processes, and provides valuable insights through AI-powered analytics.
The CRM solution helps you personalize customer experiences, optimize sales and service processes, and make decisions based on current data.
Thanks to industry-specific templates and integrations, the solution can be quickly implemented and flexibly expanded.
Salesforce Automotive Cloud offers a wide range of industry-specific features that support all key processes in the automotive industry. These include the Driver Console and Vehicle Console for a complete overview of customer and vehicle data, Dealer Management for controlling dealer networks, and integrated sales, service, and marketing functions.
The platform also uses AI-powered analytics via Salesforce Einstein and Agentforce, automations for process optimization, and the Data Cloud to consolidate data from different sources. With these tools, manufacturers, suppliers, dealers, and mobility service providers can create personalized customer experiences, better manage sales opportunities, and make service processes more efficient.
While Sales Cloud and Service Cloud offer general CRM functions for various industries, Automotive Cloud was developed specifically for the requirements of the automotive industry. Automotive Cloud contains its own data models and objects for vehicles, drivers, warranties, and dealer networks, and connects these with customer and service data. This enables OEMs, dealers, and mobility providers to map their entire business processes along the vehicle lifecycle in a single platform.
The cost of Salesforce Automotive Cloud varies depending on the edition. The exact price ultimately depends on the range of functions, the number of users, and individual requirements. Consulting, implementation, and customization are additional costs.
With Automotive Cloud, you get a high-performance CRM system that can be flexibly tailored to your individual requirements. We are happy to assist you in selecting the right license and getting started successfully.
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