Digital Solutions for your Marketing
We connect your customer data, automate journeys, and increase conversion rates throughout the entire customer journey – through the targeted use of Salesforce, AI, and integrated data solutions.
Combining marketing, data, and processes – for a measurable impact
Today’s customers expect personalized experiences across all channels, while budgets are stagnating and pressure to increase efficiency is growing. This tension between expectations and implementation is forcing companies to rethink their structures.
Many organizations are already working successfully with Salesforce in sales or service, but in marketing, potential often remains untapped. Processes are channel-driven, data is isolated, and automation and personalization are not integrated.
To be successful in this environment, you need a clear strategic direction, networked systems, and the targeted use of modern technologies. Successful marketing happens where data flows, AI recognizes the right moment, and processes automatically interlock.
With our maturity model, we show you where your marketing stands today and how it can evolve into an integrated environment – with measurable KPIs, real-time analytics, and automated journeys based on the Salesforce Data Cloud.
We support companies in the targeted development of their marketing organization – strategically, technologically, and organizationally. This creates a foundation for greater relevance, higher conversion, and sustainable growth.
Florian Gehring
“Marketing is not about volume, but impact. It succeeds when messages are understood and relevance creates genuine demand.”
Pain Points
Where marketing fails today
Marketing is under enormous pressure today: customers expect personalized experiences in real time – across all channels. At the same time, many marketers struggle with data silos, unclear target group analyses, and inefficient campaign processes. The challenge is therefore to reduce inefficiency and increase impact – with marketing that truly connects.
Scarce resources & inefficiencies
Data silos & lack of integration
Real-time personalisation
Control of key figures & ROI
Modules
Salesforce in marketing
Whether multichannel, analytics, or AI – we develop your marketing in a targeted manner along key maturity dimensions. Salesforce solutions such as Marketing Cloud, Data Cloud, and Einstein enable integration, scalability, and future-proofing.
Multichannel Campaign Management
Multichannel Campaign Management
Salesforce centrally manages campaigns across channels such as email, social media, SMS, and push notifications – ensuring a consistent brand message across all platforms.
Marketing automation and customer journeys
Marketing automation and customer journeys
Automated pathways respond to customer behavior in real time. A click or purchase automatically triggers a relevant follow-up interaction – for example, a personalized email.
Data management and segmentation
Data management and segmentation
Salesforce consolidates data from various systems (e.g., sales, service) into a single customer profile. Based on this, precise target groups can be created
Automation and personalization through AI
Automation and personalization through AI
Salesforce AI analyzes user behavior and automatically delivers relevant product recommendations. Website and newsletter content dynamically adapt to each visitor for a truly personalized experience.
Marketing analytics and reporting
Marketing analytics and reporting
The platform provides dashboards that display campaign performance in real time – making the return on investment (ROI) of every single marketing activity measurable and comparable.
E-commerce
E-commerce
Salesforce connects marketing directly with the online shop. For example, if a customer abandons their cart, the system can automatically send a personalized reminder email to encourage them to complete the purchase.
Artificial intelligence
Activate data. Personalize interactions. Automate growth.
Artificial intelligence leverages a solid data foundation to create relevant customer experiences and make marketing success measurable. The focus lies on increasing efficiency and achieving tangible results through intelligent automation.
Create unified customer data
Create unified customer data
The Customer Data Platform (CDP) consolidates all data from different sources, creating a unified 360-degree view of each customer as the foundation for precise targeting.
Personalize interactions in real time
Personalize interactions in real time
Salesforce enables personalization across all channels such as email, web, and mobile. AI determines which content is most relevant for each customer at the right time.
Analyze and optimize performance
Analyze and optimize performance
Integrated analytics tools measure the performance of all marketing activities. This ensures budgets are used efficiently and campaigns are continuously improved based on real data.
Use Cases
Use Cases for data-driven Marketing
The following use cases illustrate how companies can optimize their marketing processes, execute campaigns faster, and engage customers across all digital touchpoints – from email and social media to websites, portals, apps, and events.
Automate lead management
Automate lead management
Automatically capture, qualify, and route leads to the right contact to ensure no potential is lost.
Deliver personalized campaigns
Deliver personalized campaigns
Use AI and real-time data to send relevant content to each customer across every channel.
Manage segmentation dynamically
Manage segmentation dynamically
Continuously adjust target groups based on behavior, interests, and purchase history.
Accelerate marketing processes
Accelerate marketing processes
Automate repetitive tasks to boost efficiency and free time for strategic work.
Follow up on event leads automatically
Follow up on event leads automatically
Automatically capture and nurture event leads with personalized email campaigns.
Analyze cross-channel performance
Analyze cross-channel performance
Evaluate campaigns in real time to identify which activities drive the greatest impact.
Customer Stories
Marketing reimagined – achieving success with Salesforce
See how companies have improved customer experiences and achieved sustainable growth with data-driven marketing, AI, and Salesforce.
Technologies
Solutions for your marketing
We combine strategy, data, processes, and technology to connect your marketing holistically – enabling efficient operations and personalized customer experiences.
Marketing Cloud Account Engagement
Link marketing and sales data to create a lead and account profile – for automated B2B campaigns and personalized customer journeys.
Slack
Slack is a collaboration platform that brings together communication, files, and tools in one place – enabling more efficient teamwork.
Einstein
Leverage AI-powered analytics, personalized predictions, and intelligent automation to unlock the full potential of your data with Salesfive Einstein.
FAQ
You have the questions – we have the answers.
We know that marketing processes are complex. That’s why we’ve compiled and answered the most frequently asked questions for you.
In many organisations, customer data is often scattered across various systems, such as CRM platforms, email tools and event management software, as well as Excel spreadsheets.
With Salesforce Data Cloud, however, you can combine these sources in real time to create a central customer profile, including interaction history, preferences, and purchasing behaviour.
This allows you to run cross-segment campaigns, form precise target groups and make data-driven decisions.
Inconsistent definitions and manual handovers are the biggest hurdle between marketing and sales.
With Marketing Cloud Account Engagement (formerly Pardot), however, you can define a common lead scoring model and automate the qualification and transfer process to Sales Cloud.
The result? Clear SLAs, traceable lead statuses, and higher conversion rates in the pipeline.
Thanks to its integrated dashboards and real-time analytics, Salesforce provides transparent insights into the success of your marketing activities.
All campaign, channel and touchpoint data is brought together in one place, enabling you to identify the most effective sales and conversion measures.
This makes ROI transparent, enabling you to make decisions based on clear facts rather than gut feeling.
AI only adds value when data, processes and use cases are clearly defined.
Agentforce enables you to automate repetitive tasks such as campaign planning, audience segmentation and content creation, freeing up time for strategic decision-making.
Einstein GPT complements this by providing data-driven recommendations, dynamic personalisation and forecasts.Together with the Data Cloud, it enables intelligent, scalable marketing that engages with customers in real time.
More services
Intergration and automation
Connect and accelerate your service and business processes with integrated systems, intelligent automation, and a central database. For greater transparency, flexible scalability, and compelling customer experiences.
Service
Your service – connected, automated, customer-centric: Discover how Salesforce, AI, and unified data help you streamline service processes, resolve requests faster, and drive lasting customer satisfaction.
Artificial Intelligence
Experience how artificial intelligence, data-driven strategies, and practical implementation can help you automate processes, make informed decisions, and create sustainable added value for your company.