fluent:cx UK becomes part of Salesfive

Salesfive expands into the United Kingdom

We are pleased to announce another significant milestone in our company’s history: the successful acquisition of fluent:cx UK, further strengthening our expansion strategy in Europe.

With the consulting firm’s deep expertise in AI and the deployment of Agentforce, as well as its renowned references in the United Kingdom, Salesfive is ideally positioned to execute its growth strategy.

“Great Britain, including Ireland, is Europe’s largest Salesforce market,” says Alexander Bartels, Managing Director of Salesfive, adding: “It is therefore only consistent for us, as a Salesforce partner, to kick off our international expansion with the acquisition of fluent:cx UK as one of the key players in this market.”

fluent:cx UK is the leading Agentforce partner in the United Kingdom and has implemented Salesforce solutions for numerous companies, including insurance groups, media and communications companies, and mechanical and plant engineering firms. These include—alongside the Agentforce AI solution—Service Cloud Voice, Financial Services Cloud, and Media Cloud.

With this acquisition, Salesfive has now grown to more than 360 employees across twelve locations in Europe. This development underscores our position as Europe’s largest Salesforce boutique partner and strengthens our expertise in Agentforce and AI.

We look ahead to a future in which we will support our customers even more effectively with tailored, holistic solutions. This will enable us to successfully shape and accelerate their digital transformation.

Stewart Holt, UK Co-Founder and VP Sales & Alliances, says: “In the merger, we placed great importance on ensuring that Salesfive shares the same cultural values and that the development opportunities for our team improve. In addition, we aim to expand our service portfolio, our capabilities, and our offering for our customers and Salesforce. Being part of the Salesfive Group provides all of this and enables us to continue focusing on Agentforce, Voice, and other core Salesforce Clouds.”

Steven Ward, Managing Director of fluent:cx UK, adds: “Joining Salesfive marks the start of an exciting new chapter for fluent:cx UK. Together, we can significantly expand our capabilities and service offering. Salesfive shares our values and our commitment to the success of our customers and employees. We look forward to further strengthening Salesforce’s presence in the UK.”

Salesfive: Your partner for digital transformation

Salesfive positions itself as a leading pioneer in digital transformation. Thanks to our comprehensive portfolio of services, we are able not only to develop our customers’ digital vision, but also to bring it to life. We embed this vision in organizations through targeted cultural and technical integration, ensuring a seamless transition into the digital future.