Salesfive at The Future of German Media in Hannover

Meet us at The Future of German Media 2026 (TFGM26) and let's talk! Our team of experts will be at the Alte Druckerei in Hanover on 11 and 12 March 2026 with our own Salesfive booth – right next to Salesforce.

As part of the event, our deep dive session "From publisher to digital media ecosystem: data as the core of value creation" will take place at 3 p.m. in Area 2 (Subscription). In dialogue with Denni Klein, Managing Director of RND, Salesfive media expert Christian Achatzi will discuss how the Salesforce platform can be used as the heart of a digital media ecosystem to precisely anticipate reader needs – from personalised content delivery to the optimisation of subscription models and effective churn prevention.

The discussion will also focus on how data can support editorial excellence and provide valuable insights without replacing journalistic intuition. By intelligently linking usage, subscription and marketing data, monetisation strategies can be targeted and additional revenue potential tapped.

We would be happy to discuss the following topics and questions with you at our booth:

• How media companies are modernising their data and CRM strategies
• How automation creates measurable added value in marketing and sales
• How first-party data is specifically transformed into revenue and customer loyalty
• How AI sustainably increases efficiency and quality

Does this sound interesting to you? Then please visit us on site or make an appointment directly with our experts.