ProGlove digitizes sales and marketing with Salesforce
Success Story
The project
ProGlove is a manufacturer of smart manufacturing gloves equipped with the latest sensor technology. With the MARK product family, ProGlove offers the first intelligent glove scanner.
To support the company’s rapid growth, ProGlove relies on innovative and scalable sales and marketing processes. Together with Salesfive, the Salesforce solution was made fit for the rapid growth.
Technologies
These technologies were used
Systems are only as good as the technology behind them. That‘s why we rely on modern solutions from the Salesforce ecosystem for our customers’ digitization projects. The following technologies, among others, were used at ProGlove.
Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement is a platform for automated B2B marketing and lead management.
“With the help of Salesforce, we can now evaluate our KPIs digitally and scale our business to the maximum. The collaboration with Salesfive has been and continues to be smooth.”
Requirements
– Digital restructuring of sales
– Simplify processes
– Seamless system between marketing and sales
Customer benefits
– Continuous new customer process: from lead to sales closure
– Intensification of customer relationships through marketing automation
Solution
– Implementation of Sales Cloud and Marketing Cloud Account Engagement
– Clearly defined customer journey of B2B customers
– Training of own system administrators by Salesfive
Advantages for ProGlove
– Automated sales process along the entire customer journey increases effectiveness
– Customer insights along the entire career path open up new opportunities
– Elimination of routine tasks saves time
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