Europe-wide CRM rollout for Fujifilm
Success Story
The project
Fujifilm: A company known worldwide for its cameras and photographic equipment, among other products. The multi-technology company serves a wide range of industries in Europe, including medical technology, biopharmaceuticals, electronic materials, industrial products, chemicals, graphic systems, optical devices, data storage and all aspects of photography.
The Photo Imaging division stands for high-quality printing of photographs and images. To keep its finger on the pulse and operate data-driven sales in a fast-moving market, a CRM system was needed. Salesforce was perfectly suited as a flexible solution with numerous possibilities. Salesfive was chosen as an agile partner for a speedy implementation with subsequent optimization.
Technologies
These technologies were used
Systems are only as good as the technology behind them. That‘s why we rely on modern solutions from the Salesforce ecosystem for our customers‘ digitization projects. The following technologies, among others, were used at Fujifilm.
SAP
SAP is a provider of enterprise software for managing business processes.
“Salesforce as a lean, simple and unified system for our different teams and locations in Photo Imaging gives us a new way of working. We can now optimally discover relationships and potential, and thus better monitor the market and make cross trades. With the rapid introduction and gradual adaptation, we are achieving a system in which all users enjoy working.”
Solution
The project success in detail
A new CRM system for Fujifilm‘s European Photo Imaging division: Automations, clear rights and roles, as well as dynamic language adaptation let different locations and employee’s work in one system. Transparency and traceability included!
Requirements
– Introduction of a CRM system for all Fujifilm Photo Imaging sites
– ERP integration as a data basis
– Data-driven sales: documentation of KPIs and full exploitation of potentials
– Replace local solutions and spreadsheets for opportunity management, customer data and asset documentation
Customer benefits
– Different locations in Europe – one Salesforce instance: efficiency and productivity increase
– On the pulse of time: digitization enables fast response to market changes and new competitors
– Automations and workflows from the lead process to quotation creation and approval simplify the work in the system
Solution
– Salesforce SAP integration for new insights and data-driven sales.
– Implementation of the Sales Cloud
– ERP integration using Jitterbit incl. 1-click account creation from SAP
– Development of a complex rights, roles and language concept in a Salesforce instance for Germany, Netherlands, United Kingdom, Poland, Czechia, and Slovakia – further countries to follow
– Set up numerous automations and workflows
– Showpad integration for sales materials
– Setting up cases for customer service
– Development of an automated quote creation and approval process
Advantages for Fujifilm
– New way of working for teams and sites: easy sharing of information and tasks
– Automated quote creation process: selection of price books and product variants from SAP via checkboxes simplifies the process
– Networking of SAP and Salesforce: seamless data exchange and more information for employees lead to cross business and upsales
– Showpad integration: Sending product information, brochures and presentations from within Salesforce makes it easier to work with and use documents correctly
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