19grams digitized: the success story
Success Story
The project
Bringing high-quality coffee closer to end consumers and B2B customers – that is the goal of 19grams. For the roastery, continuously expanding its customer base is important in order to further advance this goal.
To drive new B2B customer acquisition through sales promotion measures, such as advertising the Advent calendar, the company opted for Salesforce Marketing Cloud Account Engagement (formerly Pardot). Salesfive was engaged as an expert for this purpose. Due to the flawless collaboration, we were commissioned to further optimize marketing and sales processes.
Technology
This technology was used
Systems are only as good as the technology behind them. That’s why we rely on modern solutions from the Salesforce ecosystem for our customers’ digitization projects. The following technology, among others, was used at 19grams.
Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement is a platform for automated B2B marketing and lead management.
“Initially, we only wanted to use Pardot to increase sales of our Advent calendar. We recognized the potential of the tool for our new customer activation and are continuously expanding the project. Salesfive as a long-term partner supports us in all aspects – both strategically and in the implementation.”
Solution
The project success in detail
Maintaining and expanding new and existing customer relationships thanks to automated marketing campaigns – integrated into the customer lifecycle as a lever for increasing sales.
Requirements
– Marketing of the 19gram Advent Calendar
– Increase sales and generate brand awareness through marketing automation
– Stimulate new customer acquisition in B2B
Customer benefits
– Marketing sales promotions such as the Advent calendar and increasing sales thanks to marketing automation
– Seamless synchronization of all customer data between marketing and sales systems
Solution
– Strategic digitization consulting
– Salesforce Marketing Cloud Account Engagement customization
– Link to website for user and campaign tracking
– Connection of Marketing Cloud Account Engagement contact forms on the website
– Set up different email journeys
Advantages for 19grams
– Marketing automation reduces the effort of manual tasks
– Automatic assignment of responsibilities improves internal employee management
– Increased engagement of existing and new customers through individualized targeting
Want to strengthen your teams?
Digitize your processes with Salesforce – for less complexity in marketing and better service. Our experts are here to help!
More inspiring customer stories
Phoenix Contact: Globally connected thanks to Salesforce
Thanks to a centralized Salesforce platform at Phoenix Contact, more companies than ever before can now work together globally and innovatively.
Transparent customer and supplier management at Forto
New sales process enables transparent customer and supplier management and a forecasting tool provides Forto with future insights for resource planning.
Salesforce as Single Source of Truth for Abenstein
Abenstein digitized its customer base with Salesforce, making everyday life easier and increasing sales success through access to customer data, automation and segmentation.