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Marketing Cloud Account Engagement (formerly Pardot)

Want to get started with Marketing Cloud Account Engagement? We support you in combining your customer data on a single platform and automating your B2B marketing activities.

Overview Marketing Cloud Account Engagement (formerly Pardot)

The B2B marketing solution from Salesforce

Marketing Cloud Account Engagement, formerly Pardot, is transforming B2B marketing. The solution integrated into the Salesforce platform enables you to build effective business relationships and supports you in generating high-quality leads.

The system offers lead generation tools such as automated email campaigns, dynamic landing pages and advanced segmentation to precisely address target groups. With personalized campaigns and detailed analytics, you can effectively design your marketing strategies and maximize ROI. These functions ensure an increased number of high-quality leads.

Marketing automation for B2B companies

The most important functions at a glance

Automated Marketing

Real-time notifications? Automated emailing? And more business closed as a result? Marketing Cloud Account Engagement brings you all that.

Lead generation

Use personalized email campaigns and engaging landing pages to make new and promising contacts and expand your connections.

Prominent placement

Through integrated SEM and SEO programs, you can easily determine the ROI of your campaigns and thereby perfect your marketing strategies.

Valuable insights

Numbers are your friends: Get data analysis, ROI calculations and reporting of potential customers in numbers.

Perfect timing

Respond to potential customers at the right time: Get all the necessary information that comes up during a customer conversation and see when potential customers are active.

Well maintained connections

Keep your customer relationships on track with intelligent email delivery and automated notifications based on criteria such as time, user interactions, and other user-defined parameters.

A comparison of Salesforce marketing solutions

There are two powerful Marketing Cloud solutions available in the Salesforce ecosystem: the Salesforce Marketing Cloud as a solution for B2C customers and Marketing Cloud Account Engagement (formerly Pardot) for the B2B sector.

Salesforce Marketing Cloud Account Engagement (formerly Pardot) and Salesforce Marketing Cloud are both powerful tools, but address different marketing needs. Marketing Cloud Account Engagement (formerly Pardot) is ideal for B2B marketing, focusing on lead generation and nurturing. The tool enables a personalized marketing automation system that is directly integrated into the Salesforce CRM. It supports the efficient qualification and forwarding of leads to sales. In contrast, the Salesforce Marketing Cloud offers a broader range of functions that are more suitable for B2C marketing. It enables the creation of personalized, cross-channel customer experiences, from email marketing to mobile and social media campaigns. Salesforce Marketing Cloud is the choice for companies looking for comprehensive, data-driven interaction with their customers.

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Do you want to convince your customers in the long term?

We'll be happy to advise you on all your options with the right cloud.

Our service offer

This is what we can offer you!

Are you looking for further solutions? We want to find these ways together with you! Together we rethink your business processes and implement the right cloud for maximum success results!

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