Where is CRM used? These are the areas of application

Estimated reading time: 5 minutes

Where is CRM used & what are the areas of application? We show you the most different industries & why a CRM system is advantageous.

Everything important at a glance 

A CRM system can be used differently in each industry and must also be adapted to the specific industry challenges during implementation. We show you examples of the different areas of application.

Application area

Possible use cases	Manufacturing Industry
Improved service and products through networking of service and sales staff and direct access to all customer and machine information	Automotive industry
Collaboration of all members of the value chain (partners, dealers, car banks, etc.) on a central platform	Service staff can call up all customer-relevant data on site through mobile networking and use it for service performance Finances & Insurances
Mapping of lending and standard processes in one system and central storage of documents	Traceability of decisions Manage all customer data and associated funds and accounts Consumer Goods Industry
Integrated, intelligent and personalized brand experiences	Strengthening the brand's relationship with customers, consumers, employees and partners Retail
Central system for customer data	Knowyourcustomer - Improving customer engagement by personalizing the shopping experience. Identify loyal customers Healthcare
Bundling of patient data in a digital medical record	Linking of results in a unified system ensures acceleration of treatment and information transfer.