Digitalization 2024: The future of the manufacturing industry

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The manufacturing industry is facing a profound transformation through digitization. Here are some of the key trends for 2024 that could be critical to the success of your business.

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The manufacturing industry faces a number of challenges and opportunities, especially in the context of digital transformation. Salesforce offers a wide range of solutions that can help companies work more efficiently and in a more customer-centric way. In this article, we take a look at the key Salesforce trends for 2024 that will shape the manufacturing industry.

Hyper-personalization through AI

Artificial intelligence (AI) is more than just hype; it's a revolutionary technology that has the potential to fundamentally change the way we do business. In particular, hyper-personalization enables companies to create more personalized and relevant customer experiences.

Generative AI

Generative AI technologies are expected to triple sales, marketing and service budgets by 2025. This advanced form of AI enables companies to create automated content, designs, and even products that are tailored specifically to their customers' needs.

Industry Clouds

Salesforce Industries offers specialized solutions for various industries, including manufacturing. These industry clouds enable rapid implementation and high ROI, especially for companies positioning themselves as pioneers in digital transformation.

Data integration

In the era of AI and machine learning, data integration is more important than ever. Centralized data management enables better insights and decision making, ultimately leading to more efficient operations.

Corporate culture ready for change

The technology landscape is constantly changing, and companies need to be able to adapt quickly. A culture that welcomes change and encourages innovation is critical to long-term success.


The manufacturing industry is facing an exciting future, marked by innovative technologies and new opportunities. By integrating the latest Salesforce trends, companies can not only increase efficiency, but also provide a better customer experience.

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