The most important Salesforce terms
An account is an organization, business, or consumer that you want to track - for example, a customer, partner, or competitor.
An event, a task, a call you have logged, or an email you have sent. This can be associated with various accounts, for example.
One or more people in your organization who can configure and customize the application to meet specific needs.
Opportunities track your sales and pending deals.
A lead is a sales prospect who has expressed interest in your product or company but has not yet done business with the company.
Umbrella term for all measures and processes for generating leads and converting them into customers.