From silos to synergy

Digitalization in the manufacturing sector

Estimated reading time: 5 minutes

Create the optimal digitization basis now! And do it without blowing your budget. Find out exactly how in our article. Read now!

Short and sweet

The modern manufacturing industry is facing a transformation driven by technology and innovation. Digitization not only has the potential to revolutionize production processes, but also the way companies interact with customers and deliver their services. So the right step is to digitize the company in a unified way. That sounds very time-consuming at first. But do digitization projects always have to be lengthy and break the budget? Our answer: No! The key lies in an efficient foundation that is implemented quickly and then expanded step by step. In the following, we explain what exactly digitization is in the first place and how it lays the foundation for an optimal start into the future of the manufacturing industry.

What is digitization?

First of all, to clarify: digitization does not only have to do with AI or marketing automation - it is much deeper than that. The content of digitization is primarily the automation of internal and external processes that normally have to be performed manually. Digitization in a company therefore refers to the comprehensive process of integrating digital technologies, data and processes into all areas of the organization.

It enables companies to respond more flexibly to change, make informed decisions, and adapt to the demands of an increasingly networked and technology-driven business world. Most importantly, it allows all stakeholders - companies and customers - to focus on what matters most: interacting with each other and creating value.

The importance of digitization in the manufacturing industry

But let's take another step back and think about why digitization plays a crucial role in the manufacturing industry. Everything may have worked smoothly up to now, but why change anything now? This is a valid question, but there is a simple and quick answer.

The industrial value chain is undergoing a profound transformation that is changing customer behavior and market access. In this transformation, the cloud opens the door to a new era where success depends on growth, connected products and cost efficiency. However, silo thinking and tedious processes are holding back many manufacturing companies. Here are reasons why digitization is essential in the manufacturing industry:

  • Efficiency improvement: Production processes can be optimized through automation by identifying and eliminating bottlenecks. This leads to a reduction in downtime and increased productivity.

  • Real-time monitoring and control: Irregularities or problems can be detected and corrected immediately, minimizing downtime and improving the quality of manufactured products.

  • Data-driven decision making: By collecting and analyzing production data, informed decisions can be made. This ranges from demand forecasting to supply chain optimization. Data-based insights enable risks to be minimized and opportunities to be exploited.

  • Customized solutions: Customer requirements can be met more precisely through individualization, resulting in higher customer satisfaction and long-term business relationships.

  • Flexibility and adaptability: Digital systems can be easily adapted to new requirements and changing market conditions.

  • Connected supply chains: Digitization enables closer collaboration and communication along the entire supply chain. As a result, bottlenecks and bottlenecks can be identified and eliminated at an early stage.

Beyond the ERP system: What else does the manufacturing industry need?

Although an ERP system is already a step in the right direction and the heart of digitization, it is even stronger in a duo with a CRM system. ERP systems focus on a company's internal business processes, while a CRM system, for example, focuses on managing external contacts and information - in other words, digitizing sales, service, marketing and more.

Customer Relationship Management

CRM ist das Keyword, nachdem Sie suchen!

CRM, kurz für Customer Relationship Management, steht für eine umfassende Strategie zur Gestaltung und Pflege von Beziehungen zu bestehenden und potenziellen Kund:innen. Ein effektives CRM-System repräsentiert die Schlüsselkomponente dieser Strategie, indem es als hoch entwickelte Softwarelösung zur zentralen Verwaltung von Kundendaten fungiert. Insbesondere für Expert:innen und CEOs ist ein solches System das essenzielle Werkzeug zur Umsetzung einer erfolgreich abgestimmten CRM-Strategie.

Main interaction platform CRM

CRM, short for Customer Relationship Management, stands for a comprehensive strategy for shaping and maintaining relationships with existing and potential customers. An effective CRM system comprehensively unifies customer data and enables seamless integration with various enterprise systems. This data can then be automated or process-driven within the platform to support a diverse range of communications and customer-related interactions.


Higher efficiency

Digital transformation by an advanced CRM system aims to connect all departments and processes to significantly increase overall productivity and efficiency. A solid foundation is crucial in this regard. Once established, it offers the flexibility to be customized to your needs. Like a modular system, Salesforce is highly scalable - without the time and budget often associated with lengthy projects.

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The added value

The added value of the CRM system? Virtually limitless possibilities. Optimized sales and service sustainably increase your productivity and customer satisfaction. The cloud solution outperforms on-premise options and meets your needs. In a sea of CRM systems, it is of course crucial to choose the right one. May we hereby introduce you to one particular provider: Salesforce!

Salesforce & the Manufacturing Cloud: it's a good duo for the manufacturing industry

The Salesforce platform not only provides best-in-class CRM capabilities, but also integrates a variety of tools and technologies that support digital transformation. Salesforce enables your manufacturing business to gain a holistic view of your customer:s, provides advanced lead management from prospect capture to customer conversion, and order, shipment, and inventory tracking capabilities to ensure seamless supply chain management and minimize bottlenecks. Salesforce also enables you to manage complex custom configurations, create quotes, and ensure production meets customer requirements.

The cloud that's a must for a Salesforce manufacturing implementation is the Manufacturing Cloud - an all-around digitized supply chain for efficient teamwork across all departments and optimal customer satisfaction. It is specifically designed to address the complex challenges of the manufacturing industry. It provides a comprehensive platform to seamlessly integrate sales, operations and planning. By centrally collecting data from multiple sources, Manufacturing Cloud enables improved visibility across the supply chain and optimizes demand forecasting and production planning. Learn here more about the Manufacturing Cloud.

The future of sales: step by step to digital excellence

Today's business world demands a modern sales approach that takes advantage of the opportunities presented by digitization. But where do you start?

The first and decisive step for your successful sales digitization lies in the seamless integration of your customer database into a powerful CRM system. But digital sales doesn't just mean managing customer data electronically, but the complete transformation of your sales processes. This is where we come in to make your vision of future-oriented sales a reality.

Revolutionize your service with digitization: Increased efficiency for the manufacturing industry

The future of service lies in digitization - particularly in the manufacturing sector, this opens up fascinating potential for revenue growth and new concepts for success.

Using suitable tools, complex complaint processes can be automated and optimized. Shorten response times, make your customer service digital and extend this strategy to the field service. The benefits are manifold! Find out how digital service works in production and how you can get off to a successful start in the service sector with Salesforce.

Where to start?

If you are now asking yourself the question "Where to start?", then we can reassure you. Because we are specialists in this area. With the help of our prefabricated Salesforce modules, we can keep the implementation effort as low as possible: Quickly implemented, easy to use and cost-efficient. Convince yourself of our specific solutions.

Find out what other Salesforce modules are out there that could benefit your business here, or let us arrange a first meeting and we will show you what is possible. 

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