Retail & Consumer Goods: Digitization to stand out.
Use digital transformation to your advantage and stay one step ahead of your competition - digitize retail with innovative technologies.
Deliver the wow experience through digital transformation
Today's customers know exactly where they can get the best product for their money. In saturated markets, consumers are spoiled for choice - the range of products on offer is greater than ever. To ensure that the choice falls on you and your brand, you need to have an in-depth understanding of customer behavior.
This requires flexibility and the courage to change. Take customer motivation to a new, personal level and create wow experiences for long-term customer loyalty. Convince with intelligent and personalized customer experiences and interactions. You want to sell experiences and tell stories - we support you in doing so. Using Salesforce as a customer relationship management system, artificial intelligence and data analytics helps you increase sales and brand loyalty.
Consumer Goods Cloud
Do you need efficient scheduling of customer:in visits, fast inventory checking, and straightforward product reordering to shorten ROI? Then you should get to know the Consumer Goods Cloud - an innovative CRM solution from Salesforce that was developed specifically for digital transformation in the consumer goods industry.
Our cloud solutions for retail & consumer goods
We offer the right solution for the digitization of the consumer goods and retail industry. As a team, we master your challenges. How? With customized solutions and best practice approaches.
Seamless B2B CRM solution for your industry
With the Consumer Goods Cloud, you have the option of using an entire platform designed specifically for your industry. Map your entire B2B processes within one cloud. Task and sales force planning takes place digitally, mobile and intuitively in the form of so-called action plans. The automatic route planning of Salesforce Maps always shows your sales teams in the field the fastest way.
Maintain personal contact with store managers. Check retail execution on site with AI: Are your products in the right position and are there still enough available? Plan all promotions, collections and the seasonal product range as well as the associated discount campaigns in the system and communicate them to the outside world.
Fast & intuitive key account management
Salesforce Sales Cloud is not only the sales tool par excellence, it is also perfect for your key account management. With the "single source of truth" solution, you can exceed your customers' expectations even further. Thanks to the 360-degree view of your key accounts - from anywhere and at any time, even via mobile app - and constant real-time updates in the system, you can make your customers happy. And you can respond to requests at any time.
Reporting, dashboards, forecasting tools, lead management, pricing and quoting are just a few of the Sales Cloud features. Achieve order closings even faster. The system is flexibly scalable and grows with your company!
Excellent customer service is the be-all and end-all
With the Salesforce Service Cloud, you can offer your customers and partners an all-round excellent service. For B2B and/or B2C: Thanks to the simple ticket system, your employees can process all your requests in a coordinated and efficient manner, regardless of whether they are received via e-mail, self-service portal or social media. Thanks to the clear customer history, your employees can respond specifically to the individual person and thus solve service cases faster and more efficiently.
Your online stores - for B2B and B2C
Online stores in the consumer goods and retail industry are the trend! More and more everyday goods are being ordered online. Your B2B customers have different needs than your B2C customers. So, why not have two online stores that relieve you of manual work, enable self-service and make upselling opportunities available?
Offer your B2B customers an online store in which they can operate independently. Bulk orders and orders can be processed there yourself, and you can store discount promotions and price lists. In your B2C online store, you enable your shoppers to store conveniently via mobile device and avoid abandoned shopping carts thanks to check out optimization.
Create portals for concerns and actors
With the Salesforce Experience Cloud, you give your customers their own portal in Salesforce. Thanks to individual customization, a self-determined rights and role system, and free design in your CI, you can decide what you want to use the Salesforce Experience Cloud for.
For B2C customers, for example, you can set up a customer portal where orders and all information about the loyalty program can be viewed. In addition, you can relieve the workload of your service staff with FAQs and the option of self-service.
A self-service portal is also suitable for the B2B sector. Here, service or warranty requests can be entered directly. With the B2B online store, you can offer your customers a platform for all their concerns.
Efficient workflows make relationships even better
Email campaigns, marketing automation, digital advertising, data management, analytics - Salesforce gives you all that and more. Give all your teams a 360-degree view of every touchpoint in the customer journey. With an intelligent solution, you can meet your customers' expectations with personalized shopping experiences. Use your data for personalized interactions to attract new customers and retain them for life.
Full control over your sales growth
Revenue Cloud helps you manage and accelerate revenue growth across all channels. It combines the functions of CPQ & Billing, Partner Relationship Management and B2B Commerce.
As part of the Salesforce Customer 360 platform, Revenue Cloud has a unified data model that covers the entire revenue cycle. Sales life cycle supported.
With Revenue Cloud, you can connect your sales, partner, operations, legal, and finance teams to a single common data source for revenue and customer transactions - from purchase to revenue recognition.
Solution strategies adapted to your company
Excellent Brand Experience
Strengthen the relationship between customers and the brand. Always send the right message at the right time and pick up customers on an emotional level.
360-degree view of your customers
Maintain an overview of all customers, partner, supplier and dealer data. Automation makes your work easier. You concentrate on the most important thing: the sale.
Networking always and everywhere
Be connected with partners and B2B customers across channels and geographies. Offer the right products at the right time to increase your sales.
Smart strategies write success stories
Your contact for the consumer goods industry
Director Projects & Delivery
As individual as your customers: Our Salesforce modules for your needs
Your direct path to a digital future
Together from the start: We accompany you from the start to the finish of the digitization journey.
Is your interest in digital CRM solutions for the manufacturing industry piqued? Our team is ready.
You have questions - we have the answers
We are aware that digitization processes are complex. That is why we have summarized the most frequently asked questions for you.
In principle, almost all Salesforce products are suitable for use in the consumer goods and retail sector. However, with the Consumer Goods Cloud, you can map your entire B2B processes and maintain the relationship with all your players. Combine this with Marketing Cloud and you create AI-based, optimized buying incentives. Commerce Cloud provides your B2B and B2C customers with easy-to-use online stores. Sales and Service Cloud are also recommended - for optimized key account management and excellent customer service.
Promoting engagement and seamless communication: Your end users are demanding more and more. They know where to get the best product for their money. With Salesforce by Salesfive, you stand out even in saturated markets. With the various Salesforce Clouds, you can get to know your customers even better, listen to them and identify new consumer segments. Salesfive's industry expertise puts you exactly where you need to be: at the forefront. For consumer goods companies, Salesforce and Salesfive mean agility, increased customer satisfaction, and the competitive edge that matters.
As a cloud-based solution, Salesforce already offers numerous native customization options. As a Salesforce Boutique Partner, we know the industry-specific challenges and, with expertise in the consumer goods and retail sectors, can adapt your Salesforce system to your needs. Using Salesforce or Custom Development, we further develop the system according to your requirements. As a Tableau partner, for example, we use AI-powered tools to enable you to make precise recommendations and take immediate action based on the analyses. The possibilities are endless!
The answer is: of course! We link your ERP and all in-house systems around the supply chain with your CRM system, in this case Salesforce, and let all your systems swim in sync. With a digital supply chain, all employees and departments work on one platform. This gives you a 360-degree view of the various flows of goods and deliveries, right through to shipping: Optimal monitoring of all production and supply chains thanks to linking ERP and CRM.
Salesforce, as a cloud-based CRM solution, protects your data from the start with encryption and centralized locations, as well as numerous backups and backups. Thanks to encryption, data cannot be accessed, and you can work with Salesforce with peace of mind. If you want additional encryption for your data streams, you can implement Salesforce Shield.