Retail & Consumer Goods: Digitization to stand out.

Seamless B2B CRM solution for your industry

With the Consumer Goods Cloud, you have the option of using an entire platform designed specifically for your industry. Map your entire B2B processes within one cloud. Task and sales force planning takes place digitally, mobile and intuitively in the form of so-called action plans. The automatic route planning of Salesforce Maps always shows your sales teams in the field the fastest way.

Maintain personal contact with store managers. Check retail execution on site with AI: Are your products in the right position and are there still enough available? Plan all promotions, collections and the seasonal product range as well as the associated discount campaigns in the system and communicate them to the outside world.

Fast & intuitive key account management

Salesforce Sales Cloud is not only the sales tool par excellence, it is also perfect for your key account management. With the "single source of truth" solution, you can exceed your customers' expectations even further. Thanks to the 360-degree view of your key accounts - from anywhere and at any time, even via mobile app - and constant real-time updates in the system, you can make your customers happy. And you can respond to requests at any time.

Reporting, dashboards, forecasting tools, lead management, pricing and quoting are just a few of the Sales Cloud features. Achieve order closings even faster. The system is flexibly scalable and grows with your company!

Excellent customer service is the be-all and end-all

With the Salesforce Service Cloud, you can offer your customers and partners an all-round excellent service. For B2B and/or B2C: Thanks to the simple ticket system, your employees can process all your requests in a coordinated and efficient manner, regardless of whether they are received via e-mail, self-service portal or social media. Thanks to the clear customer history, your employees can respond specifically to the individual person and thus solve service cases faster and more efficiently.

Your online stores - for B2B and B2C

Online stores in the consumer goods and retail industry are the trend! More and more everyday goods are being ordered online. Your B2B customers have different needs than your B2C customers. So, why not have two online stores that relieve you of manual work, enable self-service and make upselling opportunities available?

Offer your B2B customers an online store in which they can operate independently. Bulk orders and orders can be processed there yourself, and you can store discount promotions and price lists. In your B2C online store, you enable your shoppers to store conveniently via mobile device and avoid abandoned shopping carts thanks to check out optimization.

Create portals for concerns and actors

With the Salesforce Experience Cloud, you give your customers their own portal in Salesforce. Thanks to individual customization, a self-determined rights and role system, and free design in your CI, you can decide what you want to use the Salesforce Experience Cloud for.

For B2C customers, for example, you can set up a customer portal where orders and all information about the loyalty program can be viewed. In addition, you can relieve the workload of your service staff with FAQs and the option of self-service.
A self-service portal is also suitable for the B2B sector. Here, service or warranty requests can be entered directly. With the B2B online store, you can offer your customers a platform for all their concerns.

Efficient workflows make relationships even better

Email campaigns, marketing automation, digital advertising, data management, analytics - Salesforce gives you all that and more. Give all your teams a 360-degree view of every touchpoint in the customer journey. With an intelligent solution, you can meet your customers' expectations with personalized shopping experiences. Use your data for personalized interactions to attract new customers and retain them for life.

Full control over your sales growth

Revenue Cloud helps you manage and accelerate revenue growth across all channels. It combines the functions of CPQ & Billing, Partner Relationship Management and B2B Commerce.
As part of the Salesforce Customer 360 platform, Revenue Cloud has a unified data model that covers the entire revenue cycle. Sales life cycle supported.

With Revenue Cloud, you can connect your sales, partner, operations, legal, and finance teams to a single common data source for revenue and customer transactions - from purchase to revenue recognition.

In principle, almost all Salesforce products are suitable for use in the consumer goods and retail sector. However, with the Consumer Goods Cloud, you can map your entire B2B processes and maintain the relationship with all your players. Combine this with Marketing Cloud and you create AI-based, optimized buying incentives. Commerce Cloud provides your B2B and B2C customers with easy-to-use online stores. Sales and Service Cloud are also recommended - for optimized key account management and excellent customer service.

Promoting engagement and seamless communication: Your end users are demanding more and more. They know where to get the best product for their money. With Salesforce by Salesfive, you stand out even in saturated markets. With the various Salesforce Clouds, you can get to know your customers even better, listen to them and identify new consumer segments. Salesfive's industry expertise puts you exactly where you need to be: at the forefront. For consumer goods companies, Salesforce and Salesfive mean agility, increased customer satisfaction, and the competitive edge that matters.

As a cloud-based solution, Salesforce already offers numerous native customization options. As a Salesforce Boutique Partner, we know the industry-specific challenges and, with expertise in the consumer goods and retail sectors, can adapt your Salesforce system to your needs. Using Salesforce or Custom Development, we further develop the system according to your requirements. As a Tableau partner, for example, we use AI-powered tools to enable you to make precise recommendations and take immediate action based on the analyses. The possibilities are endless!

The answer is: of course! We link your ERP and all in-house systems around the supply chain with your CRM system, in this case Salesforce, and let all your systems swim in sync. With a digital supply chain, all employees and departments work on one platform. This gives you a 360-degree view of the various flows of goods and deliveries, right through to shipping: Optimal monitoring of all production and supply chains thanks to linking ERP and CRM.

Salesforce, as a cloud-based CRM solution, protects your data from the start with encryption and centralized locations, as well as numerous backups and backups. Thanks to encryption, data cannot be accessed, and you can work with Salesforce with peace of mind. If you want additional encryption for your data streams, you can implement Salesforce Shield.