For the best brand experience: The Preference Center allows your customers to decide which messages they want to receive!
Want an improved customer experience? Then use a preference center. It improves the customer experience by allowing subscribers to decide what types of messages they want to receive.
Why is this important? It's simple: you need to give subscribers the option to unsubscribe (or opt-out) of marketing communications. While a simple one-click unsubscribe link in an email is acceptable, a preference center will help you lose fewer subscribers. By that, you're providing a seamless brand experience!
How the Preference Center works
It is a landing page hosted in Marketing Cloud that stores the selected preferences in the database.
The Preference Center is easily linked to any commercial email communication, so once a subscriber clicks on it, they can manage their preferences – simple as that. And to be even more memorable as a brand, there's the option to set up a customized Preference Center with a branded look and customized opt-in options. And preferred topics can also be made available for the subscriber to choose from.
Would you like to test the Salesforce modules? Let us convince you!
After your request, we will get back to you immediately with additional information about the modules.
5 Reasons Why
Increased engagement and better inbox placement.
Seamless brand experience in the Preference Center (unsubscribe page).
Advanced segmentation capabilities based on subscribers' preferred topics.
No direct, immediate logout
Individual setup of the Preference Center based on the needs of the customers