Automation Webinar & Fair
Webinars & fairs are the hobbyhorse of B2B marketing. Start now with marketing automation – and our Salesforce module!
Webinars and trade shows are the hobbyhorse of B2B marketing. However, potential is often not fully exploited in retrospect due to capacity bottlenecks and a lack of automation options. This is now a thing of the past! Automate the pre- and post-processing of your trade shows and webinars with a unique Customer Journey: Potential webinar/trade show attendees go through individual phases of a predefined journey: from registration to reminders to sending relevant content on the topic. In this context, a basic framework for various webinars and trade shows is created, which you can easily adapt for your purposes and thus offer a customized customer journey for each individual event.
5 Reasons Why
Efficient trade show and webinar management with a comprehensive basic framework
Clear customer list management for structured classification of users
Optimized lead management with automated transfer to the sales department
Simplified creation of landing pages and registration forms
Categorization and prioritization of leads and contacts through scoring and grading values
Discover all functions
The Pardot Journey accompanies potential customers along the marketing and sales process. With personalized content, targeted emails and automation, it increases marketing success and ultimately, customer loyalty. Through lead scoring and data-driven insights, Pardot Journeys can be regularly improved.
Email templates make it easy to create and customize professional emails that represent your brand. With pre-built designs and customizable elements, you can quickly create engaging templates and effectively communicate your message. Templates are personalize and reusable for different campaigns to ensure consistent brand representation.
The ready-made landing page templates in Pardot make it easy to create engaging landing pages that attract new customers. Quickly customizable and without design or development skills. Convince visitors and generate valuable leads with targeted content and call-to-actions.
Pardot enables effective audience segmentation and personalized marketing campaigns based on prospect behavior, characteristics, and interactions. This enables targeted messages to the right people at the right time, which has a positive impact on content relevance, conversion rates, and ultimately marketing effectiveness.
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