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Your handout: Our keynote & practical use cases in compact form

The digital handout will be sent to you by email. In it, you will discover the most important insights from our keynote, practical application examples and concrete ideas for your digital sales strategy.

The keynote summarized for you

Winning customers with efficiency - from vision to implementation

In our keynote speech at the Sales Management Congress 2025, Bernd Meier (Managing Director Salesfive) and Kai Elsermann (CRO akirolabs) discussed key questions about the future of sales:

How can sales teams be set up more efficiently? What role do automation, AI and smart processes play in an increasingly resource-driven environment? And how do companies manage to build scalable sales architectures with limited resources?

Our handout summarizes the key content of the keynote, presents concrete learnings and supplements the theoretical impulses with three selected use cases from real projects. The aim is to provide you with practical insights and inspiration for your own digital sales strategy.

Your inspiration for new, digital sales structures

Keynote recording

Winning customers with efficiency: From vision to implementation - watch the recording here soon!

Did you miss the keynote? No problem! You will soon be able to access the full recording here. You will also receive an email with the link, as well as our exclusive handout with the most important insights and practical tips.

Already summarized for you

The three most important insights from the keynote

1

Scaling needs clarity instead of size

Efficient sales is not a question of team size, but of the right processes. Those who automate early on and work based on data can also scale with small teams.

2

Automation relieves the burden - trust is convincing

AI, digital tools and low-touch processes optimize routines, create focus and speed. But when it comes down to it, people are still the key to sales success.

3

Using data strategically instead of just collecting it

Virtual meetings, website traffic or CRM data - those who specifically evaluate digital touchpoints gain valuable insights for marketing, sales and product development.

Do you have questions for our speakers? Connect on LinkedIn and exchange ideas directly.

Bernd Meier

Managing Director


LinkedIn

Kai Elsermann

Chief Revenue Officer bei akirolabs

LinkedIn