
Your handout: Our keynote & practical use cases in compact form
The digital handout will be sent to you by email. In it, you will discover the most important insights from our keynote, practical application examples and concrete ideas for your digital sales strategy.
Winning customers with efficiency - from vision to implementation
In our keynote speech at the Sales Management Congress 2025, Bernd Meier (Managing Director Salesfive) and Kai Elsermann (CRO akirolabs) discussed key questions about the future of sales:
How can sales teams be set up more efficiently? What role do automation, AI and smart processes play in an increasingly resource-driven environment? And how do companies manage to build scalable sales architectures with limited resources?
Our handout summarizes the key content of the keynote, presents concrete learnings and supplements the theoretical impulses with three selected use cases from real projects. The aim is to provide you with practical insights and inspiration for your own digital sales strategy.
Your inspiration for new, digital sales structures

Winning customers with efficiency: From vision to implementation - watch the recording here soon!
Did you miss the keynote? No problem! You will soon be able to access the full recording here. You will also receive an email with the link, as well as our exclusive handout with the most important insights and practical tips.
The three most important insights from the keynote
Scaling needs clarity instead of size
Efficient sales is not a question of team size, but of the right processes. Those who automate early on and work based on data can also scale with small teams.
Automation relieves the burden - trust is convincing
AI, digital tools and low-touch processes optimize routines, create focus and speed. But when it comes down to it, people are still the key to sales success.
Using data strategically instead of just collecting it
Virtual meetings, website traffic or CRM data - those who specifically evaluate digital touchpoints gain valuable insights for marketing, sales and product development.